HaadThip Public Company Limited (SET: HTC) announced a dividend payment of THB 0.99 per share for fiscal year 2025, while preparing to navigate a volatile economic environment. The company targets revenue growth of 3–5% in 2026, aiming to reach THB 8.5 billion, driven by consumer-focused innovations and an increased sales mix of glass-bottled products. In the first quarter alone, three new products have already been launched, including the premium energy drink brand “Monster Energy,” which has received strong consumer response.
HaadThip Public Company Limited, the bottler and distributor of Coca-Cola beverages across 14 provinces in Southern Thailand, reported its 2025 operating results and 2026 business outlook. The company stated that 2025 was a challenging year due to geopolitical uncertainties, weakened consumer purchasing power, and natural disasters—particularly severe flooding in Southern Thailand late in the year.
According to Nielsen (Thailand), the non-alcoholic ready-to-drink (NARTD) market in the South grew by only 1% in 2025, reflecting more cautious consumer spending. In response, the company adjusted its strategy to focus on delivering “value-for-money” offerings, such as value packs and popular promotional items like Coca-Cola glasses and instant noodles, alongside prudent cost management and operational efficiency.
As a result, total sales revenue reached THB 8.25 billion, growing 1.6% year-on-year, while net profit was THB 568 million, slightly lower than the previous year due to increased promotional spending to defend market share and certain one-off items—underscoring the company’s commitment to strengthening its business for the long term.
Based on these results, the Board of Directors resolved on March 4, 2026, to propose a dividend of THB 0.99 per share for shareholder approval at the Annual General Meeting on April 23, 2026. The company has already paid an interim dividend of THB 0.45 per share in September 2025, with the remaining final dividend of THB 0.54 per share scheduled for payment on May 20, 2026.
Major General Patchara Rattakul, Chief Executive Officer of HaadThip Public Company Limited, said, “2025 was another challenging year with continued pressure on consumer spending. The company therefore prioritized agility and disciplined execution to maintain revenue and competitiveness. We firmly believe that the foundation of sustainable growth lies in caring for consumers and business partners-especially in difficult times. Accordingly, we have aligned our strategy with this principle, including supporting community and customer recovery efforts so that we can move forward and return to a growth trajectory together.”
For 2026, the company expects continued uncertainty from external factors, particularly geopolitical tensions, which may affect the economy, raw material costs, and energy prices. Nevertheless, HaadThip is taking a proactive approach to managing these challenges while building long-term growth opportunities.
The company will focus on effective cost management, closely monitor volatility in raw material and energy prices, and improve energy efficiency across production and distribution. At the same time, it plans to accelerate distribution expansion and increase sales of glass-bottled products to better utilize glass-bottled beverages production capacity and mitigate the impact of rising plastic resin prices. Assuming geopolitical tensions do not escalate further, the company expects sales revenue of approximately THB 8.5 billion, representing 3–5% growth.
On the marketing front, the company will continue to drive growth through product innovation. Earlier this year, it launched three new products: “Fanta” Pineapple flavor, and “Sprite” Chill, along with the premium energy drink “Monster Energy,” which has already gained strong market traction. The company believes these innovations will play a key role in stimulating consumption and energizing the non-alcoholic beverage market throughout 2026.
“Although challenges in 2026 are becoming more complex due to external factors, the company has extensive experience managing volatility and has demonstrated resilience over the years through disciplined cost management, operational efficiency improvements, and effective use of investments. Combined with continuous product innovation, we are confident in our ability to deliver sustainable long-term growth.
Given the strong preference for our brands over competitors in Southern Thailand, we believe that, with prudent management and assuming geopolitical tensions do not escalate significantly, we will be able to navigate volatility and return to a growth trajectory as conditions improve,” added Major General Patchara.
According to 2025 data from Nielsen (Thailand) Co., Ltd., HaadThip remains the leader in the NARTD beverage market across its 14 Southern provinces, with an overall market share of 23.2%. In the carbonated soft drinks segment, the company ranks number one with a market share of 78.2%.
