Mr. Arnupharp Kongmalai, Vice President of Marketing at MR. D.I.Y. Holding (Thailand) Public Company Limited (SET: MRDIYT), revealed to ‘Kaohoon’ that the company’s operational outlook for the second half of 2026 continues to be supported by ongoing branch expansion, a value-focused business model, and government economic stimulus measures, which may partially support consumer spending.
Additionally, the company has launched the “MR. D.I.Y. Lock Price” campaign, guaranteeing unchanged prices on all items throughout its stores nationwide and online for a three-month period, from May 1, 2026, to July 31, 2026. This initiative aims to help consumers better plan their expenses amid challenging living costs, reaffirming MRDIYT’s commitment to supporting Thai consumers in all circumstances.
MRDIYT is maintaining its 2026 target of opening approximately 210 new branches with a total investment budget of THB 4 billion. This budget is allocated for new store openings and the advancement of an automated warehouse project. There have been no changes to these targets to date. The expansion strategy will focus on high-potential locations to increase accessibility for customers across the country. The company plans to manage its investments with financial discipline, prioritizing the suitability of each location.
In May 2026, the company opened its 1,200th store in Thailand, the “MR. D.I.Y. Flagship Standalone” branch, reflecting the brand’s robust market presence and consumer trust gained over the past decade. This flagship branch, located at Kanchanaphisek 5/1 in the Bang Khae area of western Bangkok, is situated in a high-potential urban zone serving over one million residents.
The store is designed to elevate the shopping experience through the modern MR. D.I.Y. 2.0 format, offering enhanced convenience and catering to current consumer lifestyles. Covering a total area of more than 9,787 square feet within a two-story building, the flagship store offers a comprehensive range of product categories, along with amenities such as electric vehicle charging stations.
The store also features a climate control system and rooftop solar panels to enhance operational efficiency and promote the use of clean energy, aligning with the company’s sustainability efforts.
Looking ahead to the second quarter of 2026, the company’s earnings outlook remains under observation. Continual branch expansion remains a key support, while purchasing power is still challenged by high living costs and energy expenses. MRDIYT is closely monitoring consumer purchasing power, living costs, energy prices, and global economic uncertainties.
Mr. Arnupharp also noted that while the ongoing conflict in the Middle East may impact the global economy—affecting energy costs, transportation fees, and consumer confidence—the company’s effective business management, prudent cost control, efficient supply chain, and appropriate inventory planning have enabled MRDIYT to maintain operational continuity, profit margins, and consistent business growth. The company remains vigilant and ready to adjust its operational strategies in line with changing market conditions, managing risks, and preserving long-term competitiveness.
“In 2026, MRDIYT remains committed to delivering double-digit sales growth, primarily driven by new store expansion and enhanced customer reach nationwide. We continue to target opening approximately 210 new branches this year. Store expansion remains a core strategy to propel the company’s growth,” Mr. Arnupharp stated.
Regarding renewable energy promotion, the company emphasizes efficient energy use and the promotion of greener alternatives, with ongoing installations of solar power systems. At present, solar panels have been installed in more than 50 branches, particularly in Standalone outlets slated to open this year.
The company’s policy mandates solar rooftop installations at all outlets to increase the proportion of clean energy use and improve organizational energy management efficiency. MRDIYT will continue expanding renewable energy use alongside developing environmentally friendly business practices to ensure sustainable long-term growth.
According to KGI Securities (Thailand), MRDIYT’s second-quarter 2026 profit is expected to grow year-on-year and quarter-on-quarter, supported mainly by ongoing branch expansion, improved profit margins, and reduced financial costs. However, future risks remain from potentially weak demand and rising costs.
Nevertheless, the company’s strong positioning and robust profitability are anticipated to mitigate these risks. The brokerage has lowered its profit forecast on a more conservative assumption, but maintains a ‘Buy’ recommendation on MRDIYT, with a target price of THB 10.30 per share.
