TOPS, under Central Retail (SET: CRC), in collaboration with the Embassy of the United States of America in Thailand and the United States Department of Agriculture (USDA) in Thailand invites Thai consumers to celebrate U.S. Independence Day through “Discover USA: The United Food of America”, the campaign brings together authentic flavors, premium ingredients, and signature products from five regions across the United States in one destination.
Featuring more than 1,200 Made-in-USA products, the campaign showcases iconic regional specialties from across the country, ranging from premium ingredients and classic American dishes to well-loved grocery brands that reflect the richness of American food and culture. Customers can embark on a culinary journey through the West, Northwest, Midwest, Northeast, and Southern United States, reinforcing TOPS’ position as the Food Discovery Destination, where authentic flavors from around the world come together under one roof. Embark on this culinary journey from today until 7 July 2026 at participating TOPS and TOPS FOOD HALL stores, as well as TOPS ONLINE.
The opening ceremony was presided over by Mrs. Elizabeth J. Konick, Deputy Chief of Mission at the U.S. Embassy in Thailand. Also attending the event were Mr. Adam M. Branson, Regional Agricultural Counselor to Thailand, Myanmar, and Laos; Dr. Maria Rakhovskaya, and Mr. Victorino “Mayo” Floro IV, Regional Agricultural Attachés to Thailand, Myanmar, and Laos; and Mrs. Nongnuth Phetcharatana, Thailand Trade Representative.
Representing Central Food Retail, led by Mr. Thanawat Jirajariyavej, Managing Director, Central Food Retail under Central Retail; Mrs. Sujita Phengoun, Chief Operating Officer of Central Food Retail under Central Retail; and Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, warmly welcomed the distinguished guests.
Get ready to embark on an immersive culinary road trip across America, discovering the unique flavors, iconic dishes, and local food culture that define each region, from the East Coast to the West Coast, all in one place.
- West Coast Favorites – Experience the charm of the West Coast, rich in diverse food culture and California lifestyle through premium products and ingredients such as Ligo Raisins, naturally sweet Thompson seedless raisins, and Stouffer’s Mac & Cheese, America’s beloved comfort food featuring rich, golden-yellow, gooey cheese for a satisfying, well-rounded flavor in every bite, making every meal even more special.
- Northwest Fresh & Snack Delights – Discover the freshness of the Pacific Northwest with premium produce and popular snacks, including Cosmic Crisp apples, known for their crisp texture and sweet flavor, and Kettle Sea Salt & Vinegar Potato Chips, kettle-cooked to deliver bold flavor and satisfying crunch.
- Midwest Premium Classics – Enjoy classic Midwestern favorites with premium ingredients such as USA Prime Chuck, richly marbled prime beef renowned for its tenderness; Smucker’s Strawberry Jam made with real fruit; LaCroix Sparkling Water in Passionfruit flavor, offering refreshing natural fruit aroma with zero sugar; and Pop Secret Sweet & Crunchy Caramel Popcorn, bringing the authentic American movie-theater snacking experience.
- Northeast Iconic Flavors – Discover timeless favorites from the Northeast through iconic brands, including McCormick Black Peppercorn Grinder for freshly ground pepper with every twist, the popular Ocean Spray Cranberry Juice, and America Best Cheese Balls Snacks, made with real cheese to deliver a rich, crunchy, and melt-in-your-mouth texture for a satisfying, unmistakably American bite that is oven-baked to standard, clean, safe, and completely oil-free.
- Southern Comfort Favorites – Savor the comforting flavors and the charm of the American South, renowned for its bold tastes and unique food culture, through Lunchitas American Flavor Sandwich Processed Cheese 16 Slices, featuring a smooth texture and excellent melting quality—perfect for classic American burgers and hot sandwiches.
To further elevate the “Discover USA: The United Food of America” experience, TOPS is also hosting a special American Food Festival at TOPS FOOD HALL, Central Chidlom, where shoppers can enjoy a curated selection of signature dishes and regional flavors from across the United States. The festival will run throughout the campaign period, from today until 7 July 2026.
