- AP Thailand, under its promise of “Cheevit Dee Dee Tee Lueak Eng Dai”, has strengthened its long-standing partnership with Nippon Paint to become GREEN PARTNERS under the concept of “Global Standards for Global Sustainable Living”. Together, the two companies aim to raise housing standards, reduce environmental impact and sustainably enable people to enjoy “Cheevit Dee Dee Tee Lueak Eng Dai”
- Reinforcing AP Thailand’s position as the first property developer in Thailand to use innovative NIPPON PAINT products certified by EPD International in Sweden. The certification provides clear and independently verified information on a product’s environmental impact, alongside its quality, performance and contribution to healthier living environments
- The partnership continues to advance a Sustainable Carbon Footprint approach across the entire product lifecycle, from raw material selection, manufacturing and transportation to construction, use and maintenance
- Over the past four years, the partnership has helped reduce greenhouse gas emissions by 611,027.687 kgCO2e, equivalent to planting more than 64,318 mature trees
- The collaboration will also expand into Knowledge & Value Sharing activities, sharing expertise in residential design, materials and environmentally friendly innovation to build the capabilities of school pupils, university students and the next generation
- AP Thailand has also been invited to join the judging panel for the Asia Young Designer Awards 2027 (AYDA), supporting emerging designers and helping shape the direction of design that responds to the needs of people, society and the environment at an international level
AP Thailand Public Co., Ltd., a leading Thai property developer guided by its promise of “Cheevit Dee Dee Tee Lueak Eng Dai”, has strengthened its long-standing collaboration with Nippon Paint Decorative Coatings (Thailand) Co., Ltd., a leader in innovative paints and Japanese-standard coatings, by becoming sustainability partners, or GREEN PARTNER, under the concept of “Global Standards for Global Sustainable Living”. Bringing together the expertise of two organisations that share a vision of developing products based on a deep understanding of consumers, the partnership aims to raise residential standards, reduce environmental impact and sustainably empower living for people, society and the planet. The collaboration will also extend to environmental initiatives, empowering the next generation and supporting the international AYDA Awards 2027 architecture and interior design competition, which gives university students the opportunity to showcase their potential and develop design ideas for a more sustainable future.
This collaboration brings together the expertise of two organisations with a shared vision to raise residential standards, reduce environmental impact and reinforce AP Thailand’s role as the first property developer in Thailand to use NIPPON PAINT products certified by EPD International. It marks a further step in the company’s approach to material selection, considering both product quality and internationally verifiable environmental standards.
Executive Perspective
Mr. Kittichet Sathitnoppachai, Chief Corporate and Digital Marketing, AP Thailand Public Co., Ltd., said
“AP believes that delivering a better and more sustainable quality of life must begin with a deep understanding of our customers. We then translate that understanding into homes that respond to the realities of everyday life, from design, functionality and construction innovation to every material we choose.”
“Our collaboration with Nippon Paint clearly reflects AP’s commitment to working under its CODE OF IN-DEPTH UNDERSTANDING, particularly the Code of Global Partnership, which enables us to combine global expertise and standards with an understanding of how Thai consumers live, and the Code of Sustainable Impact, which focuses on creating positive outcomes for people, society and the planet. Becoming the first property developer in Thailand to use innovative NIPPON PAINT products from Japan certified by EPD International is therefore not simply about choosing high-quality materials. It also represents our long-term responsibility towards the planet.”
Mr. Watchara Siririthichai, General Manager, Nippon Paint Decorative Coatings (Thailand) Co., Ltd., said
“Customer-centricity lies at the heart of Nippon Paint. We believe that creating a better and more sustainable quality of life must begin with a deep understanding of how people live, what they need and the environments they call home. Every material chosen for a home can have a long-term impact on both quality of life and the environment. We are therefore committed to developing innovative paints that deliver beauty, durability, healthier living and sustainability, supported by globally recognised standards that can be independently verified and certified.
“Our collaboration with AP Thailand over the past 4 years has reflected our shared vision of delivering the greatest possible value to residents. This partnership goes beyond the use of world-class innovative paint products. It represents a joint commitment to raising residential standards in Thailand through Nippon Paint products certified for their environmental performance by EPD International. Together, we aim to deliver homes that are better for residents, better for the environment and better for the planet in the long term.”
Advancing the “GREEN PARTNER” Collaboration for the Future
AP Quality Product for a Sustainable Planet: Raising Residential Standards through Global Expertise
AP applies consumer insights to the selection of high-quality materials that meet international standards. One of the key products chosen is NIPPON PAINT Weatherbond, an ultra-premium acrylic exterior paint developed specifically for hot and humid climates. It offers outstanding resistance to sunlight, rain, moisture and dirt, helping to reduce the need for frequent repainting. Its heat-reflective technology also helps lower energy consumption from air conditioning. The product has a low level of volatile organic compounds (VOCs) and has received internationally recognised carbon and environmental certification through an Environmental Product Declaration (EPD) issued in Sweden, providing transparent information that has been independently verified in accordance with international standards.
The use of innovative NIPPON PAINT products certified by EPD International therefore enables AP to turn its Sustainable Living vision into verifiable action. It also gives customers confidence that their homes have been developed using materials carefully assessed for quality, performance, health and well-being, and long-term environmental impact.
Sustainable Carbon Footprint: Turning Material Choices into ESG Outcomes
AP Thailand and Nippon Paint are advancing a Sustainable Carbon Footprint approach by working together to reduce environmental impact and greenhouse gas emissions across every stage of project development, from raw material selection, manufacturing and transportation to construction, use and long-term maintenance.
Over more than four years, AP has consistently used innovative NIPPON PAINT products across its projects, helping to reduce greenhouse gas emissions by 611,027.687 kgCO2e, equivalent to planting more than 64,318 mature trees, as the company progresses towards its goal of achieving net-zero greenhouse gas emissions by 2050.
These results provide further evidence of AP’s commitment under its Code of Sustainable Impact. The company is focused not only on reducing the environmental impact of its business operations, but also on using the resulting data to improve material standards and construction processes for future developments. This will help create a sustainable and health-conscious living ecosystem that delivers a better quality of life for people, society and the planet.
Shaping the Future: Empowering the Next Generation
In the people and society dimension, AP and Nippon Paint are preparing to build on their long-term partnership through Knowledge & Value Sharing initiatives. These will create opportunities for school pupils, university students and young people to learn from real-world knowledge and experience in areas including design, residential development, material selection and environmentally friendly innovation. The initiatives aim to nurture their potential, inspire creativity and equip the next generation to turn knowledge into action, enabling them to become an important driving force for more sustainable industries and communities.
Progress & Future: Helping Shape the Direction of Global Design
Another important milestone is the expansion of the collaboration onto the international stage, with AP Thailand honoured to join the judging panel for the Asia Young Designer Awards, or AYDA Awards 2027. Organised by Nippon Paint, the international architecture and interior design competition provides university students with a platform to present their ideas, exchange knowledge and develop their skills through engagement with designers, experts and peers from different countries. The awards aim to encourage the next generation of designers to create work that responds sustainably to the needs of people, communities, society and the environment.
AP’s role on the judging panel not only reflects recognition of the company’s experience in developing quality homes, but also provides an opportunity to bring its deep understanding of people’s lives into the judging process. This includes insights into living behaviours, spatial design, functionality and quality of life, which can help inspire and guide emerging designers. By connecting AP’s expertise with an international network, the partnership will support young designers in creating work that benefits people, communities, society and the environment, marking another prestigious milestone in the collaboration.
This collaboration between AP Thailand and Nippon Paint therefore extends far beyond the selection of paint products. It brings together the two organisations’ shared vision, consumer understanding, global standards, innovation and sense of responsibility to deliver “Cheevit Dee Dee Tee Lueak Eng Dai” for people while creating lasting positive outcomes for society and the planet.
