Mr. Anuphong Assavabhokhin, CEO, AP Thailand Public Co., Ltd., the country’s leading property developer with a brand promise of “Cheevit Dee Dee Tee Lueak Eng Dai”, recently led the company’s executive team to receive awards in 4 major categories as Thailand’s most admired property brand and company of the year, according to consumers all over the country and marketers polled for their awareness towards brands.
Mr. Anuphong Assavabhokhin, CEO, AP Thailand Public Co., Ltd., expressed his gratitude to customers and all respondents polled for their confidence and trust in AP making it Thailand’s Most Admired Property Brand and Company for 5th consecutive year and Thailand’s Most Admired Brand in Townhome for the first time as well as winning the special Hall of Fame award. These awards provide AP team an encouragement to keep improving to be able to empower everyone in Thai society to have Cheevit Dee Dee Tee Lueak Eng Dai, which is the company’s ultimate goal.
“Conventional branding might involve just doing some advertising to communicate an organisation’s aspirations to consumers during a particular period of time. But AP’s approach to branding goes beyond that. Brand must reflect our identity – what enables consumers to tell us apart from our competitor. That’s why we attach importance to the beginning by first discovering who we are and what we want to deliver to our customers. It’s more than five years that the vision and mission to deliver Cheevit Dee Dee Tee Lueak Eng Dai or to Empower Living have been the compass guiding everyone in the organisation to the same goal. It’s not the duty of any particular party since all people, even the CEO or all senior executives, must look at our shared vision. That’s to provide our customers with the products or services that allow them to have Cheevit Dee Dee Tee Lueak Eng Dai. That’s how branding is defined by AP.”
At the 2023 Thailand’s Most Admired Award, the company was trusted by consumers across the nation with 4 major awards: 1) Hall of Fame – the most prestigious award presented to a brand in recognition of its enduring consumer admiration 2) 2023 Thailand’s Most Admired Brand for which AP was voted for 5th consecutive year 3) 2023 Thailand’s Most Admired Brand in Townhome for which it was picked for the first time and 4) 2022-2023 Thailand’s Most Admired Company.