B.Grimm Joins Forces With CNN for A Global Campaign That Shines A Spotlight On Tiger Habitat And Conservation

B.Grimm, a multi business corporation based in Thailand, is extending its partnership with CNN International Commercial (CNNIC) on an advertising and sponsorship campaign centered on conservation efforts for tiger populations and habitats. 


As part of this campaign, the multiplatform strand Mission Tiger returned with B.Grimm as its exclusive sponsor. Recently being hailed as the National Winner for the Best Infotainment Programme at the Asian Creative Academy Awards 2023, the award-winning show tells the story of the tiger through their ecosystem and explores how building a strong ecosystem allows tiger population to thrive. Hosted by CNN’s Senior International Correspondent Will Ripley, the new episode is airing on CNN International in November 2023 to explore how people committed to the cause of tiger conservation are reversing the threats tigers face, bringing benefits to wildlife and communities alike.


“Environmental sustainability remains a key focus for CNN, and we are delighted to collaborate with reputed brand partners like B.Grimm who are deeply committed to bringing awareness around the protection and conservation of this majestic species,” said Cathy Ibal, Senior Vice President, CNN International Commercial. “We are confident that this award-winning show powered by CNN’s immersive storytelling will resonate with audiences by showcasing the importance of advocating the need to protect wild tigers.”

Dr. Harald Link, President of B.Grimm, emphasizes that doing business with compassion promotes the harmonious coexistence of businesses with nature and communities. Over the past decade, B.Grimm has actively supported tiger conservation initiatives through collaborative efforts involving both the public and private sectors. Their partnership with CNN, a globally renowned news channel, is seen as a crucial avenue for disseminating content produced by CNN’s exceptional news team, leveraging their extensive reach. This collaboration is intended to highlight the pivotal role of tigers in the ecosystem and serves as the cornerstone of B.Grimm’s unwavering commitment to environmental preservation in the years ahead.

With a history spanning more than 145 years, B.Grimm has conducted business operations in Thailand guided by a philosophy of conducting business generously to promote a harmonious coexistence with nature. The company places a strong emphasis on creating advantages for both people and society, with a special focus on environmental conservation and wildlife preservation. Dr. Harald Link expressed his conviction that the alliance with CNN News Agency will play a pivotal role in raising awareness and inspiring individuals to actively participate in tiger conservation and the protection of their habitats, especially the forests that house these magnificent creatures.