Grab Thailand, in partnership with the Tourism Authority of Thailand (TAT) is boosting Thai tourism and reigniting excitement for travel with the launch of the “Travel Thailand with Grab: Enjoy the journey, trust the safety” campaign.
The company has appointed two of the hottest “girl love” stars—Sirilak ‘Ling’ Kwong and Kornnaphat ‘Orm’ Sethratanapong—as “Friends of Grab” to inspire both Thai and international travelers to explore the charm of Thailand, from popular tourist cities to hidden gems.
The campaign features a digital commercial that invites travelers to discover the country’s unique attractions, along with consumer engagement activities offering chances to win an exclusive trip with Ling and Orm, as well as special discounts on various Grab services.
Apichai Chatchalermkit, Deputy Governor for Domestic Marketing, Tourism Authority of Thailand (TAT), said, “TAT is driving Thai tourism in 2025 under the Amazing Thailand Grand Tourism and Sports Year 2025 campaign, encouraging year-round travel as a means to discover unique and memorable Grand Moments. Our focus includes promoting travel across all 55 secondary cities by showcasing their distinct identities, charm, and local stories through fresh, creative perspectives that reveal Thailand’s hidden beauty to both Thai and international visitors. At the same time, TAT is prioritizing efforts to rebuild traveler confidence through strategic collaborations with partners, enhancing the image of Thai tourism and fostering strong, sustainable growth.”
“We are partnering with Grab Thailand to launch this campaign, featuring two fan-favorite stars, Ling and Orm, to promote destinations across the country. The campaign also highlights Thailand’s soft power—its nature, cuisine, and culture—as key inspirations to attract travelers to experience the magic of Thailand for themselves. With a trusted platform like Grab, we believe this collaboration will offer tourists seamless, convenient travel experiences, further enhancing their journey with confidence and ease.”
Chantsuda Thananitayaudom, Country Head of Grab Thailand, stated, “As an official partner of TAT and a member of the Tourism Taskforce, Grab is committed to driving Thai tourism forward by continuously enhancing our ride-hailing services to serve the diverse needs of foreign visitors, providing seamless mobility across major and emerging cities, launching marketing campaigns that promote tourism to both local and international travellers, and also actively supporting major events and festivals throughout the year.”
“This year, we’re excited to collaborate with TAT once again on this campaign, kicking off with the recent launch of a digital commercial featuring Ling and Orm. The campaign spans both online and offline media, including international advertising channels. Since its debut, the commercial has gone viral—reaching the No.1 trending spot on X with over 2.3 million engagements and over 1 million reposts within 24 hours. To further engage travelers during the rainy season, we’ve also introduced a special activity inviting users to travel and stand a chance to enjoy exclusive experiences with Ling and Orm. We believe the ‘Girls Love’ trend—one of Thailand’s rising soft powers—combined with the duo’s strong fanbase across Asia, especially China, will help attract more visitors to Thailand this year,” Chantsuda added.
As part of the campaign, Grab and TAT invite travelers to explore Thailand for a chance to win an exclusive trip with Ling and Orm. Simply enter the code ‘NATURE’ if you’re a nature-lover like Ling, or ‘CITY’ if urban adventures are more your style, like Orm—each time you book any services through Grab with no minimum spend. Lucky winners will have the opportunity to join a one-of-a-kind exclusive activity with Ling and Orm and win special prizes. The campaign runs from now until 12 August 2025.
