FWD Life Insurance Plc. (“FWD Insurance”) has further strengthened its brand credentials after winning the Outstanding Brands Awards 2025 for the fifth consecutive year at the CEO Summit and Award Ceremony, organised by Influential Brands Singapore. The latest recognition reflects the brand’s “Always Evolving” DNA — a commitment to continuous development and adaptation to meet changing consumer needs while setting new benchmarks for the life insurance industry.
Ms. Pavarisa Chumvigrant, Chief Marketing Officer of FWD Life Insurance Plc., said: “At the heart of FWD Insurance’s continued branding success is the ‘Always Evolving’ mindset, which drives every aspect of our brand-building and marketing efforts. This spans everything from Brand Positioning, brand communications and customer experience design to the use of technology, enabling the brand to keep pace with change and respond precisely to consumers’ needs at every moment.”
“At the same time, our Data-driven insights approach has long been a core part of how we work. It has enabled us to move beyond conventional brand communications in the life insurance industry, establish a clear point of difference, and build meaningful connections with consumers. We also continue to push forward with constant innovation. We were among the early adopters in the life insurance industry to adopt Generative AI as early as 2022, and this year we have taken another step further by advancing it into Humanised AI — using technology to better understand people’s emotions, behaviour and social context, so that we can engage with target audiences in a more natural way.”
“Combined with our hyper-personalisation strategy, which we have consistently applied across our brand communication campaigns, this allows us to deliver highly relevant experiences and communications with precision. As a result, our Brand Trust Score increased by 2.4% in 2025 compared with the previous year.”
Mr. Jorge Rodriguez, Managing Director of Influential Brands Singapore, said: “FWD Insurance is a clear example of a brand that has consistently evolved its communications strategy to keep pace with a changing world, resulting in strong and distinctive brand recall. Winning this award for five consecutive years reflects the strength of a brand that has grown through a deep understanding of consumers.”
The Outstanding Brands Awards, now in its 13th year, is organised annually by Influential Brands Singapore to recognise leading brands across Asia. Winners are assessed on brand strength in consumers’ minds, consistency of communication, and the ability to build a strong identity across both online and offline channels.
The 2025 CEO Summit and Award Ceremony is organised by Influential Brands Singapore, a branding organisation in Asia with more than 20 years of experience. The event serves as a platform bringing together more than 40 leading brands from across Asia, selected through survey results and consumer votes spanning a wide range of age groups and industries.
