In an era where AI is reshaping the business landscape, changing the way people live and how consumers make decisions, the challenge for organizations is no longer merely access to technology or ownership of massive amounts of data. Rather, it lies in the ability to apply Data to create genuine value. True Corporation is therefore opening a thought platform, “Human Insights in the AI Era”, bringing together gurus from the business sector, including marketers, researchers, data experts and leading corporate executives to exchange perspectives on the roles of AI, Data and Human Insights, connecting the dimensions of human understanding, data and AI technology to elevate strategic business decision-making under the concept “From Big Data to Insights That Reach the Hearts of People in the AI Era”. The event also aims to advance human insights to understand digital-era consumers more deeply, more precisely and more meaningfully than ever before.
Khun Oliver Kittipong Veeratacha, Chief Brand Officer of True Corporation Plc., said that “Today’s business and marketing landscape is facing a new challenge: increasingly complex customer journeys and rapidly changing consumer behavior, especially as AI is becoming part of the entire consumer decision-making journey. True Corporation, as Thailand’s leading telecommunications and technology company, does not only connect people through technology but we also place importance on building knowledge that helps Thai businesses keep pace with global change. Human Insights in the AI Era is therefore organized to invite the business sector to look at marketing through a new lens, understand consumers more deeply, and create experiences that address their needs in a meaningful way. We believe that when human insights are combined with the power of AI and a clear purpose, they can become an important mechanism for creating new value for business, while strengthening the capabilities of Thai organizations to grow sustainably in the digital economy.”
In addition, Khun Oliver will deliver a session on “Deciphering the New Digital Consumer. Each generation has grown up within a different digital context. Therefore, brands must move beyond traditional one-way communication toward designing experiences in which consumers want to participate, while building trust in safety and privacy and delivering value that responds to both consumer needs and parental expectations. This underscores the role of a Thai tech company as an ecosystem builder that is truly connected to people’s digital lives.
All Insights from Leading Gurus: Exchanging Perspectives Across Every Dimension on the “Human Insights in the AI Era” Stage
True Corporation has invited marketers, researchers, data experts and corporate executives to share knowledge from a wide range of leading institutions, including:
· NIQ
Khun Manenatta Jirasevijinda, Executive Director, Strategic Analytics & Insights Thailand, and Khun Wasupote Kittisubkul, Director, Strategic Analytics & Insights Thailand, will present a global view of consumer behavior in an era where technology has become the center of everyday life. Under the topic “Living with Technology: Global”, they will show that smartphones and mobile devices have become the primary platforms of digital life. Although consumers have positive attitudes toward technology, they still have concerns in many areas, such as data privacy, cybersecurity risks and overreliance on technology. At the same time, consumers in the Asia-Pacific region are increasingly adopting and using AI across information search, learning, work and daily life. Creators are also using AI to develop content tailored to their audiences. However, modern brands and organizations must strike a balance between technological advancement and the genuine usefulness of technology, while building confidence and trust through safety and transparency, which will be key factors in the sustainable growth of technology and AI.
· Homerun Consulting Co., Ltd.
Khun Chaniya Nakalugshana, Chief Consultant of Homerun Consulting Co., Ltd., will exchange perspectives on the topic “The Consumer Uncoded: Survival vs. Unleashing One’s True Self for the World to See — Which Path Will We Take in an Era Defined by Uncertainty?” She will highlight the dynamics of consumer behavior under uncertain circumstances and invite participants to decode the values and inner drivers of Thai consumers in a volatile world, spanning the need for security, adaptation and the expression of identity, in order to translate these insights into communication strategies and experiences that align with the values and expectations of modern consumers.
· The Marketing Association of Thailand (MAT)
Asst. Prof. Ake Pattaratanakun, Ph.D., President of the Marketing Association of Thailand, will exchange perspectives on the topic “Marketing 7.0 to Tech & AI: Marketing 7.0 toward Technology and AI,” covering the evolution of modern marketing from understanding consumer behavior to using technology, data and AI to predict needs, design value and manage experiences with greater precision. This reflects a major transition in which AI should not be viewed merely as a tool, but as a member of the marketing team that helps elevate creativity, analysis and strategic decision-making, while reinforcing the role of marketing as a key mechanism that connects insights, innovation and long-term business growth.
· TrueBusiness
Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc., will share his vision on the topic “The Dynamic Loop of Intelligence”, presenting TrueBusiness’ concept and real use cases in integrating human potential, data, and artificial intelligence to elevate the creation of business solutions for the new era. The session reflects the role of AI and Data as key mechanisms that help expand capabilities in analysis, decision-making, and innovation, while humans remain at the center of defining the direction, value, and meaning of growth.
The Dynamic Loop of Intelligence is a future-ready ecosystem that combines the power of Human, Data, and AI to unlock new business opportunities. The session will also introduce the Next-Gen Intelligence Suite, a comprehensive set of intelligent solutions, including LOOP+, an insights analytics tool that integrates Telco and Retail data; Influmatch.AI, a data-driven influencer platform that can measure impact through to actual sales as well as Media Fusion and Creative Fusion, which use intelligent AI to produce and optimize advertising creatives in real time to better match consumer preferences. These solutions have already proven their success through real use cases, achieving up to a 41% increase in click-through rate (CTR) and up to a 27% reduction in customer acquisition cost, reinforcing True’s leadership in driving Thai businesses toward precise, secure, and sustainable growth in the digital era.
The seminar “Human Insights in the AI Era” is held on Thursday, 2 July 2026 at the Auditorium, 6th Floor, True Digital Park (East). It is not only a platform for exchanging knowledge on AI, Data and marketing, but also an opportunity for organizations to revisit a critical question: how can technology be used to understand consumers more deeply, make decisions more precisely, and create meaningful value for the growth of Thai businesses in the digital economy?
