SCGP announced the results of “SCGP Packaging Speak Out 2022” packaging design competition (college level) which was a stage for the young generation to compete on packaging design ideas under the concept of “Rethink for Better Normal” with the design proposition “Easy to Recycle” and “Upcycle” for better quality of life and a sustainable world.
Mr. Wichan Jitpukdee, Chief Executive Officer, SCG Packaging Public Company Limited, or SCGP, said that SCGP has organized the “SCGP Packaging Speak Out 2022” packaging design competition (college level) for the 7th year under the concept of “Rethink for Better Normal”, with a total prize money of 210,000 baht with the intention to give an opportunity for members of Gen Z to showcase creative packaging design ability, and play a part to make a difference to the world and the environment. This activity is consistent with SCGP’s policy to operate business under the concept of SCG ESG 4 Plus (Environmental, Social and Governance) and Circular Economy by reusing resources efficiently.
The competition activities and the judging rounds were held on October 8, 2022, with designs from 10 finalist teams going through to the final round, from a total of 267 submissions from contesting teams to present their creative ideas for sustainable packaging designs with the principle of “Upcycle”, or packaging designs that have extended their useful life long after the contents of these packaging have been removed by changing the appearances of the packaging so that they can be reused repeatedly, along with the “Easy to Recycle” principle, which means designing the packaging to make them easy to be sorted for recycling. The packaging designs under these propositions must be simple and not complicated to fabricate. The judging panel consisting of SCGP professionals, marketing experts, packaging design specialists and sustainable development experts, based their decision on creativity, functionality, attractiveness of the graphic designs, and the possibility of commercial applications.
This year’s grand winners, “Som Poy” team, whose members are Ms. Chintapha Sawangpanyakul and Ms. Isaya Trakansatit, Faculty of Decorative Arts, Silpakorn University, received 70,000 baht in prize money and a certificate. Their submission proposed that shoe boxes in their current form are seldom reused and take a long time to decompose. The team’s “Shoes-Able” design is a shoe box that can be converted into a 2-tier shoe rack, thus can be readily reused and reduce storage space at the same time. The runner-up “i-deasign” team led by Mr. Sakan Kiatboonsri, School of Architecture, Art, and Design, King Monkut’s Institute of Technology Ladkrabang, received a cash prize of 50,000 baht. The submission, “CHOO” presented the concept of reducing waste arising from soap bottles, by designing soap bottles that can be used to be reassembled as a toy train with rails. It is also easy to eventually be recycled.
Three other teams were awarded consolation prizes with prize money of 30,000 baht per team. “Jirat Chamsai” team’s “Measurecle” design is a plastic box packaging imprinted with ruler lines so that it can be reused. Team “Standguin” submitted the design for “Standguin” headphone box that can be folded into a headphone stand with built-in compartment for accessories, while the “B2B” team won a prize with its “CATBOX” cat litter packaging that also can be readily converted into a cat toilet – a creative design that matches the “easy to carry, easy to use, easy to dispose of” slogan. During the event, special guests including actor Wanarat Ratsameerat and Suchanat Chidthai, SCGP’s Exhibition & Creative Lifestyle Design Manager, participated in the discussion to create inspiration for packaging design under the principles of “Upcycle” and “Recycle”.
“SCGP has continually organized this packaging design contest project, and this year has seen the impressive development of various teams with their determination to bring their creative packaging design ideas to the fore to together change the world and the environment for the better. They presented design innovations that are functional and can actually be manufactured, taking into account raw materials, design, production process and recycling so that these packaging designs can really be effectively adapted for use so that they can be used for actual benefits. At the same time, the team members were very adept at explaining to the panel of judges their design concepts. I would like to encourage these students to apply the knowledge and experience that they have gained from this project to adapt and apply to real works as they go forward to change our world to become more sustainable,” said Mr. Wichan.