Mr. Tan Passakornnatee, Chief Executive Officer of Ichitan Group Public Company Limited (SET: ICHI), stated that the business performance in 4Q25 is expected to see stronger sales growth compared to 3Q25 and the same period last year.
This is due to the launch of new products, including both green tea beverages and non-green tea drinks, coupled with positive effects from the Half-Half Plus government scheme, which significantly boosted sales in October – November 2025. Meanwhile, raw material costs for production have decreased by double digits, leading to improved profitability.
ICHI remains focused on four key strategies for the Thai market:
- Building brand recognition to become the top-of-mind brand for consumers;
- Launching new campaigns—for example, between July 15, 2025, and January 15, 2026, a campaign was launched where customers who buy one case of Ichitan Honey Lemon (THB 10 per bottle) or one case of Yen Yen receive one additional bottle for free. This campaign coincided with the government’s Half-Half Plus scheme and has clearly improved traditional trade sales channels;
- Launching new products—most recently, on November 25, 2025, the first day of sales for Ichitan Ice Tea Lemon Style Cold Brew (420 ml, priced at THB 20), a product expected to contribute sales in 4Q25 and throughout 2026;
- Focusing on value for money with new products such as 1-liter alkaline water priced at THB 30, and a 550-milliliter size priced at THB 20, both of which exceeded sales targets. In addition, Ichitan beverages priced at THB 30 — including Ichitan Honey Lemon and Candy Apple (840 ml), as well as Yen Yen (900 ml) — have performed well.
In Indonesia, sales momentum remains strong, with profits expected to repatriate about THB 15 million to Thailand this year, compared to THB 9 million the previous year. In Cambodia, however, the anti-Thai product sentiment presents a challenge, with expected sales losses of THB 70 million in 4Q25. The company plans to reconsider its strategy in 2026, possibly investing in local Cambodian production. In Laos, sales have hit all-time highs every month due to expanded distribution and consumer-appealing product development.
Revenue from the Original Equipment Manufacturing (OEM) business segment is expected to decline in 4Q25 as it coincides with the low season for the Chinese market. Meanwhile, ICHI is negotiating with an additional major client and anticipates reaching a final agreement soon, with production set to commence in 1Q26. Securing this large order is forecasted to help stabilize OEM operations throughout 2026, making them more stable than in 2025 and reducing seasonal impact.
Furthermore, the company is currently seeking to penetrate new markets beyond Cambodia, Laos, Myanmar, and Vietnam (CLMV). It is expected that initial orders will begin to materialize in 1Q26.
ICHI is also exploring ways to accelerate growth through mergers and acquisitions (M&A) or forming joint ventures (JV) in both domestic and international new businesses. A clearer direction is anticipated in 2026. Financially, the company remains strong and debt-free, well-positioned to support future growth.
