Phavitpen Hlaorattanapaiboon, Chief Finance Officer of Pluk Phak Praw Rak Mae Public Company Limited (SET: OKJ), revealed that the Board of Directors’ meeting on February 6, 2026, resolved to pay a dividend for the fiscal year 2025 (January 1 – December 31, 2025) to shareholders in cash at the rate of THB 0.07 per share. The ex-dividend date (XD) was set for February 19, and the dividend payment date is scheduled for April 29, 2026.
For the year 2025, OKJ recorded a net profit of THB 70.40 million, a decrease of 65.1% from the previous year’s net profit of THB 201.68 million. Total revenue was THB 2,744.2 million, up 12.3% from the previous year’s THB 2,444.1 million. Sales revenue reached THB 2,726.5 million, an increase of 12.6% from last year, driven by branch expansion.
This expansion included four branches under the “Ohkajhu” brand, 11 branches under the “Oh! Juice” brand, and a new brand, “Joe Wings,” with five branches. Additionally, there was increased sales from the “Oh! Juice” brand, as well as new sales channels, such as collaborations with Thai Airways and a Vanusnun outlet at Chiang Mai Airport, contributing to new revenue streams.
Meanwhile, the same-store sales growth (SSSG, calculated from 29 “Ohkajhu” branches) declined by 21.6%. The main reasons were decreased sales in urban and highly competitive area branches, combined with a high base from the previous year due to the successful launch of new “Ohkajhu” products, which had been among the best sellers. Furthermore, there were impacts from the rainy season and a sluggish economy, which weakened consumer purchasing power.
Selling expenses for 2025 stood at THB 922.2 million, an increase of THB 240.3 million or 35.2% from the prior year, mainly due to expansion. Selling expenses as a percentage of sales revenue were 33.8%, up 5.6% year-on-year. This increase was largely due to weaker-than-expected sales resulting from subdued consumer buying power, while the company still had to bear fixed costs, such as rent, utilities, depreciation, amortization of branch assets, and marketing expenses to stimulate sales.
Meanwhile, administrative expenses were THB 169.4 million, up by THB 20.1 million or 13.4% from the previous year, mainly from amortization of building and system improvement assets, demolition costs, expenses from relocating the new central kitchen, and asset amortization due to equipment damage. There were also expenses for technology facility licenses to support future business expansion—such as back-end system licenses, which varied in line with staff numbers to accommodate company growth.
As a result, the company’s net profit margin stood at 2.6%, down 5.7% from the previous year. This decline was due to increased expenditure and continuing recognition of fixed costs.
