Rabbit Life Insurance Public Company Limited, also known as Rabbit Life, a subsidiary of BTS Group Holdings Public Company Limited (SET: BTS), revealed that the global Wellness Economy continues to expand rapidly as modern consumers increasingly prioritize preventive healthcare alongside long-term financial and life planning. In response, the company is accelerating the development of its savings and health product portfolios across three core segments: life insurance, health insurance, and pension insurance—to support life planning at every stage. Backed by digital technology and data-driven insights to continuously enhance customer experience, Rabbit Life reiterates its vision to “Think differently to elevate lives with life insurance that is relevant and easy to understand,” targeting over 6% growth in total premiums.
Mr. Korn Chinsawananon, Managing Director of Rabbit Life Insurance, said, “In 2026, the global Wellness Economy remains on a strong growth trajectory. According to the Global Wellness Economy Monitor 2025 by Global Wellness Institute (GWI), the global wellness economy is projected to reach USD 7.9 trillion in 2026, growing at an average 7.6% annually, and is expected to approach USD 9.8 trillion by 2029. At the same time, the Longevity Economy; reflecting Thais’ increasing focus on living longer with quality, has driven the domestic market to exceed USD 40.5 billion, expanding by more than 28.4% in a single year. These trends align with forecasts from the Thai Life Assurance Association, which expects Thailand’s life insurance industry to grow 2–3% in 2026, supported by rising medical costs and the country’s transition into an aging society.”
Rabbit Life Insurance’s customer behavior data from the past year also shows Whole Life products doubling in growth, underscoring demand for long-term life protection and estate planning. Accordingly, the company continues to strengthen a comprehensive portfolio spanning life, health, and pension insurance, integrating health protection with systematic savings and financial planning to meet the evolving needs of modern consumers and reinforce financial security across all life stages through the following three core product groups:
- Life Protection (Whole Life): As Thailand advances into an Aged Society, consumers increasingly focus on long-term life planning and family security. Products such as Chai-Loei 99/20 are designed to provide long-term life coverage, enabling policyholders to plan their futures with confidence while ensuring lasting protection for loved ones.
- Health Protection (Health Insurance): Health insurance tailored to modern lifestyles with flexible coverage options that can be used alongside existing benefits. For example, Health Smile—a lump-sum medical plan—can complement employer medical benefits or other health policies, extending coverage beyond existing entitlements. Multiple plan options allow customization to individual lifestyles and behaviors.
- Retirement Security (Pension Insurance): A key option for long-term financial planning, pension insurance provides stable income after working years and helps manage future cost uncertainties. Beyond savings, it integrates life protection and tax benefits. Bumnarn Mungme 85/55 Plus is designed for secure retirement living, offering life coverage up to age 85 and annual pension payments starting at age 55, enhancing liquidity and long-term peace of mind.
“Beyond product development, Rabbit Life is strongly advancing digital transformation—upgrading sales systems to web-based e-Applications for greater convenience and efficiency; expanding online insurance purchasing across all life insurance categories toward a one-stop service; enhancing iService for 24/7 self-service transactions; and further developing Rabbit Life MYRewards as a key loyalty program to nurture customer relationships throughout every life stage”, Mr. Korn concluded.
