Strong Advance Bookings and Cost Efficiency Drive Minor’s Growth in 2026

Mr. Chaiyapat Paitoon, Chief Financial Officer of Minor International Public Company Limited (SET: MINT), revealed to “Kaohoon Turakij” that the company’s overall performance in the first half of 2026 remains on a positive trend, especially in the first quarter of 2026 which achieved robust growth across all major markets, despite some early signs of pressure in certain markets at the start of the second quarter of 2026 due to the ongoing tension in the Middle East.

With a diversified business portfolio across multiple regions, not relying heavily on any single market, and with all 27 hotels in the Middle East region operating under an asset-light model, the overall impact remains manageable. Simultaneously, the company has prepared measures to cope with uncertainty, focusing on postponing stays and issuing credits instead of cancellations, to maintain flexibility in revenue management. This is complemented by proactive cost management, having secured energy hedging contracts in Europe at high levels, and managing the supply chain flexibly through short-term sourcing and contract negotiations to mitigate risks from cost fluctuations.

For the outlook in the second quarter of 2026, advance bookings for the European and Latin American markets remain positive, indicating that the impact from unrest in the Middle East is still contained. Overall demand remains strong, as European tourists still make up more than 70% of the main customer base.

Meanwhile, advance bookings in Thailand may be somewhat affected as some travelers are more cautious in their decisions due to travel concerns, particularly regarding air connectivity, causing some customers to delay or adjust travel plans and shorten their booking lead time.

Nonetheless, even though advance bookings have been temporarily affected, the average daily rate (ADR) continues to grow, reflecting flexible pricing management and consideration for the upper segment’s spending capability. Given the main customer structure of hotels comprising high-spending clientele, alongside the second quarter being typically the low season for Thailand, the overall impact from softened advance bookings remains limited.

In the second half of 2026, the company will continue to drive growth through the expansion of business in an asset-light format, while also enhancing the efficiency of the existing portfolio and developing platforms and brands to strengthen long-term competitiveness. Advance bookings (On-the-Books) for the third and fourth quarters of 2026 are still growing compared to the same period last year, reflecting robust demand trends across several key markets.

“Currently, the impact from unrest in the Middle East cannot be clearly quantified due to the high degree of uncertainty. However, the company continues to closely monitor and assess the situation, considering multiple scenarios based on various key factors, from both bottom-up and top-down perspectives,” said Mr. Chaiyapat.

Mr. Chaiyapat added that, although the company may be affected to some extent by this uncertainty, the initial assessment expects the impact to be limited and manageable, with no significant signs affecting the overall business direction. At the same time, demand in key markets remains strong, especially among high-spending customers. The company continues to focus on revenue management and efficient cost efficiency to ensure profit growth and operational results in line with targets.