On Thursday at 3:25 PM (Bangkok time), the share price of MR. D.I.Y. Holding (Thailand) Public Company Limited (SET: MRDIYT) advanced by 3.98% or THB 0.35 to THB 9.15, with a trading value of THB 91.00 million.
Land and Houses Securities (LHS) wrote that MRDIYT’s outlook for the second quarter of 2026 remains positive. Although same-store sales growth (SSSG) in early April may face pressure from a high base in the previous year and ongoing consumer caution, demand has shown clear signs of recovery following the Songkran holiday.
This rebound is supported by the ‘Back to School’ campaign and the 10th anniversary celebration of the company, both of which are expected to drive increased store traffic and larger basket sizes.
Additionally, the ‘Price Lock’ campaign, running from May 1 to July 31 and covering over 16,000 SKUs nationwide, continues to enhance MRDIYT’s competitiveness and potential to gain additional market share.
Support is further bolstered by the government’s ‘Thai Chuay Thai Plus’ measure in June, which is expected to stimulate purchasing power among mass market consumers and small business operators, who form the company’s main customer base.
Following these, Land and Houses has issued a ‘Buy’ recommendation for MRDIYT, setting a target price of THB 10.49 per share.
