On Monday, the share price of Jasmine International Public Company Limited (SET: JAS) closed the morning session at THB 1.18, a THB 0.03 or 2.61% increase with a total trading value of THB 126.84 million.
Meanwhile, the share price of Mono Next Public Company Limited (SET: MONO) at the same time was at THB 0.91 a THB 0.01 or 1.11% increase with a total trading value of THB 58.68 million.
The movement surrounding JAS continued to gain investor attention, after the company announced plans to livestream the FIFA World Cup 2026 warm-up matches through the MONOMAX platform as a prelude to the main tournament. The live broadcasts are scheduled for the “Morocco vs Norway” match on Monday, June 8, 2026, at 2:00 a.m., and the “Argentina vs Iceland” match on Wednesday, June 10, 2026, at 7:30 a.m.
Meanwhile, several reports stated that MONO is renovating its studio to accommodate the live broadcast of the World Cup. Additionally, the company is preparing a major campaign to boost engagement and attract football fans during the tournament period. The market is closely monitoring whether these activities could signal an opportunity for JAS to secure the official broadcast rights for the tournament.
The buying in JAS and MONO stocks is estimated to be driven by speculative trading, as investors closely follow updates on JAS’ ongoing negotiations for the World Cup 2026 broadcasting rights. This development is seen as a potential business expansion for JAS, especially after the company continues to strengthen its involvement in global sports broadcasting rights, including the Premier League rights in Thailand, Laos, and Cambodia.
MONO also benefits from similar speculative interest, given its established media and content platform businesses, such as the MONO29 channel and the MONOMAX streaming service. Investors assess that should JAS succeed in clinching the World Cup rights at a reasonable cost, it could generate positive sentiment toward the media sector, sports content, viewing packages, and related marketing opportunities.
However, previous reports indicated that JAS is negotiating with the Fédération Internationale de Football Association (FIFA) to reduce the license fees for the World Cup 2026 broadcast from over THB 1.3 billion. The company aims for costs that are justified by business value, though no official agreement has been reached.
Therefore, the current uptrend in JAS and MONO shares is still characterized by speculative buying based mainly on news flow. The market will continue to monitor clarity on the terms of the license fees, broadcast formats, viewing channels, and commercial returns. If licensing costs remain too high, investors may have to reassess the risks and value of the deal.
Still, the key question among investors and the media industry is whether these developments indicate that the JAS group is close to securing the broadcast rights for the World Cup finals in Thailand. Previous streams of news suggest that the company is still in a negotiation with FIFA for the license.
