PROUD launches “ROMM Convent”, a Freehold luxury condominium ready for immediate occupation in the heart of Sathorn–Silom, with a total project value of THB 4,150 million. Positioned as Thailand’s first genuine Luxury Wellness Residences — a world-class benchmark — the project redefines wellness living through design that genuinely promotes wellbeing from day one of residency.
In partnership with BNH Hospital and BeDee by BDMS, residents enjoy exclusive 24-hour healthcare services and a dedicated Health Butler, with health and lifestyle seamlessly connected through Prompt Solution Management. The project reflects global real estate trends towards wellness-driven living and has achieved 90% in sales. The final 10 exclusive units, two-bedroom residences starting from THB 21.9 million, are now available.
Miss Proudputh Liptapanlop, Executive Director of Proud Real Estate Public Company Limited (SET: PROUD), announced the official launch of “ROMM Convent”, a Freehold luxury condominium situated in the heart of the Sathorn–Silom district, ready for immediate occupation, with a total project value of THB 4,150 million. The development is home to just 175 exclusive units, offering a new definition of “Redefined Luxury Wellness Living”, the first of its kind in Thailand, placing genuine wellbeing of both body and mind at the forefront from the very first day of residence. This reflects the company’s vision under the philosophy of “ALL IS WELL, for a life well-lived, sustainably.” The project integrates wellness-focused design, communal wellness facilities, and building standards certified under the Fitwel standard from the United States of America, alongside a comprehensive Holistic Care Ecosystem through partnerships with leading national healthcare providers, namely BNH Hospital, BeDee by BDMS, and Prompt Solution Management, seamlessly connecting health services with residential living to enable residents to live with confidence, peace of mind, and an enhanced quality of life every day.
Residents will receive exclusive benefits through BNH Loyal Heritage Privileges, encompassing a Welcome Health Screening Package, health check-up and disease screening programmes for preventive care, a Family Doctor, a dedicated personal physician, specialist medical teams, and Telehealth services via BeDee by BDMS. A dedicated Health Butler serves as a personal health coordinator, designing bespoke Personalised Wellness Programmes in close collaboration with specialist physicians, and providing initial emergency care with access to a doctor within 5 minutes, ensuring residents can access continuous, swift healthcare throughout their time in residence.
“ROMM Convent” has established itself as the benchmark development for World-Class Luxury Wellness Residences in its fullest form, the first and only of its kind, validated by an array of internationally recognised accolades, including Fitwel Certification, the Best Wellness Residential Development award from PropertyGuru Thailand Property Awards, as well as Residential High Rise Development Thailand and Residential High Rise Architecture Thailand from the Asia Pacific Property Awards. The project has also been selected as one of the 2026 Global Glimpse Directory, an exclusive compendium of the world’s leading wellness developments, further cementing its position as a wellness residence landmark that commands international attention.
Setting itself apart from conventional luxury condominiums, “ROMM Convent” features over 2,000 square metres of dedicated wellness communal space spanning five floors and a rooftop, offering 23 premium facilities. These include the Aquasymphony Luxury Experience Shower, an innovative showering experience, the first of its kind in any high-rise residential development in Thailand, a Sensory Garden thoughtfully designed to induce deep relaxation through all five senses, and a Family Onsen for restorative bathing for all generations. The development is further equipped with a gym featuring Technogym premium fitness equipment alongside the Technogym Checkup station for on-site health monitoring, as well as a Fitlab Café and Wellness Lounge, spaces dedicated to health consultations with specialists from BNH Hospital, BeDee by BDMS, and Prompt Solution Management, all designed to nurture the genuine, lasting wellbeing of every resident.
Beyond physical wellbeing, “ROMM Convent” recognises the vital role of art in nurturing the mind. The project has collaborated with five artists to create 12 original artworks displayed throughout the development, forming part of an Art Therapy programme designed to inspire, bring serenity, and cultivate moments of mindful presence in daily life.
This commitment to wellness extends beyond the development itself and into the wider community. “ROMM Convent” has provided a platform for young people with autism to showcase their talents through original paintings, which have been reproduced on tote bags presented as gifts to residents, reflecting the project’s dedication to nurturing wellbeing of both body and mind, and to sharing that positive spirit with society at large.
Miss Proudputh further noted that wellness living has evolved from a lifestyle trend into a fundamental expectation. A survey conducted by Terra Research found that over 90% of consumers expressed greater interest in purchasing a residence when health and quality of life were central to its proposition. “ROMM Convent” addresses this insight precisely, being the only development to systematically integrate design and healthcare services for residents of every generation.
This success is clearly reflected in sales that have run counter to economic volatility, demonstrating robust demand from the premium segment, with 90% of units sold. The buyer profile comprises 70% Thai nationals and 30% international purchasers. This is consistent with data from CBRE indicating that, since 2023, new supply in the Sathorn–Silom area has been relatively constrained, yet average asking prices have grown by as much as 24.7%. Over the past five years, the Sathorn, Silom, and Lumphini corridor has seen significant development, encompassing green spaces, hospitals, retail destinations, leading hotels, and Grade A office buildings, underscoring the location’s enduring appeal for both residential living and long-term investment.
Dr. Yinglak Panjawaranuwat, Deputy Director of BNH Hospital, said “We are delighted to collaborate in designing a healthcare system for “ROMM Convent” residents from the very first day of their residency. We bring our medical expertise, specialist physician teams, and the Family Doctor concept as an integral part of long-term health management. Our goal is not merely to treat illness when it arises, but to provide continuous care, from health assessment and risk prevention through to rehabilitation when required, so that residents may live with confidence and enjoy a high quality of life at every stage.”
Miss Apirat Ngernkuakul, Head of Commercial, Health Plaza Company Limited, said “BeDee is committed to making healthcare truly accessible, convenient, and genuinely integrated into the daily lives of “ROMM Convent” residents, by connecting medical services, health specialists, and the Bangkok Hospital Group’s Health Ecosystem with everyday living. Residents are able to consult physicians, psychologists, pharmacists, or dietitians whenever the need arises.”
