Thai FinMin Gears Up for THB25 Billion ‘Half-Half’ Relaunch in Q4

Reporters have revealed that the Ministry of Finance is fully prepared to immediately relaunch the Half-Half co-payment scheme, as proposed by the Bhumjaithai Party-led government as an urgent measure to stimulate the economy. With all systems, budget allocations, and appropriateness with current economic conditions in place, the Ministry only awaits clear policy directives before proceeding.

Should Cabinet approval be granted and policy direction made explicit from senior leadership, preparations would require only 30-45 days. This would allow the scheme to commence as early as October, aligning strategically with the year’s final quarter—a period in which the economy typically requires additional momentum.

According to the Ministry of Finance, the Half-Half approach is a highly effective stimulus tool. It alleviates the cost-of-living burden for citizens while boosting purchasing power, with broad positive repercussions throughout the economy. The scheme benefits consumers by subsidizing everyday expenses, while participating businesses enjoy increased sales and improved cash flow, ensuring robust circulation of money across the grassroots economy.

In terms of budget, the government already earmarked a central fund for economic stimulus in FY2026, amounting to THB 25 billion. The new administration can tap this allocation to implement the Half-Half scheme or launch similar stimulus measures without seeking additional budgetary approval.

As for technological readiness, the Ministry has no concerns. The Half-Half program has run for five previous rounds using the “Paotang” and “Money Bag” mobile applications, giving the Ministry valuable experience and capability in managing such schemes. If relaunched, the Ministry can utilize the existing Paotang app for user registration and cash distribution, eliminating the need for new tech development and expediting rollout.

However, there is a need to review the list of participating businesses. Over one million shops—from large outlets to small local businesses nationwide—previously registered for the program. Some may have exited the system or ceased operations since the scheme paused, necessitating an updated audit.

Nonetheless, this poses no significant obstacle, as the Ministry anticipates a dual-track process: active, registered businesses can resume participation immediately, while new businesses or those wishing to rejoin can apply concurrently, ensuring comprehensive and swift nationwide service coverage.

The Ministry of Finance has also prepared a public relations and information campaign so that citizens can efficiently access and benefit from the scheme. With these preparations in place, the government aims to ensure the program maximizes its positive impact on the economy and meets its stated objectives.