Thakorn Chaisathaporn, Chief Executive Officer of Srenanaporn Marketing Public Company Limited (SET: SNNP), revealed that the company’s performance trend in the second quarter of 2025 will continue to see growth, but not at the pace anticipated.
This underperformance is primarily due to the impact from the U.S. tariff measures, which have affected SNNP’s international markets. Simultaneously, Thailand’s accelerated rainy season has led to a decrease in the number of consumers visiting shops, thus impacting domestic retail sales.
Despite these headwinds, SNNP remains committed to its 2025 full-year revenue growth target of 15%, up from last year’s total revenue of THB 5,983.42 million. In the first quarter of 2025, revenue grew by only 3% YoY, reaching THB 1,496.35. SNNP estimates that its 2025 sales revenue will consist of 75% from domestic sales and 25% from international sales.
Domestically, revenue is projected to grow by 10% year-on-year for 2025. Currently, SNNP’s distribution channels split 60% through Modern Trade and 40% through General Trade, which represents traditional retail outlets of various types.
For its international revenue, SNNP expects a robust 25% year-on-year growth in 2025. Vietnam is anticipated to remain the biggest international market contributor, making up around 40% of overseas sales. The CLM countries (Cambodia, Laos, and Myanmar) are projected to contribute about 30%, while the remainder will be generated from other nations.
Thakorn further emphasized SNNP’s strong brand portfolio, which includes Jele, Bento, Magic Farm, and Lotus. The company maintains a policy of annually launching at least one new flavor under its established brands to stimulate the market and excite consumers—an approach that is expected to help drive sales growth.
In addition, SNNP continues to prioritize efficient cost management and expenditure control to reduce manufacturing expenses. The company’s primary growth strategy is to synchronize product launches, optimize distribution channels, and design promotions tailored to each channel. This comprehensive approach aims to ensure sustainable growth for the company.
Wiroj Wachiradechkul, Senior Executive Vice President for Domestic Business at SNNP, added that the company’s business direction over the next one to three years will depend on both domestic and global economic conditions.
Since the onset of COVID-19, SNNP has implemented both defensive and offensive strategies, along with continuously studying consumer behavior, to enable double-digit growth. Key concerns remain centered on uncontrollable challenges, such as uncertainties posed by ongoing trade wars.
Looking ahead to the second half of the year, the company will proceed cautiously amid prevailing economic uncertainties. Many analysts forecast stagnant growth and persistent business challenges, primarily stemming from global economic slowdowns and intensifying trade wars between major powers like the U.S.
