Jasmine International Public Company Limited (SET: JAS), the official broadcasting rights holder of the English Premier League and FA Cup across Thailand, Cambodia, and Laos for six seasons, continues to strengthen its strategic alliances. In its latest move, JAS has announced a major collaboration with “LEO,” under Boon Rawd Trading Company Limited, joining as the Main Broadcast Sponsor for the Premier League and FA Cup 2025/26 season, set to kick off on August 16, 2025.
The partnership was formalized at the signing ceremony, attended by Dr.Soraj Asavaprapha, Chief Executive Officer of Jasmine International Public Company Limited (JAS), Mr.Navamin Prasopnet, Chief Executive Officer of Mono Next Public Company Limited (SET: MONO), and Mr.Voravud Bhirombhakdi, Director, First Executive and Vice President of Boon Rawd Brewery Company Limited and Deputy Chief Executive Officer of Boon Rawd Trading Company Limited. This marks a powerful leap in reaching a broader audience of passionate fans.
This collaboration between JAS, Monomax, and LEO aims to elevate all three Thai brands onto the global stage, marking a pivotal moment in advancing the international sports industry. Together, they aim to leverage live football broadcasts, bringing the world’s most popular leagues—the Premier League and FA Cup—closer to fans in Thailand and neighboring countries.
The partnership also includes various immersive football content and activities, providing unforgettable experiences in real-time engagement via live viewing, so fans never miss a match—regardless of their activities. Fans will be able to enjoy sports and creative content through various media channels, including online platforms, out-of-home (OOH) media, and across MONO’s broadcasting platforms. All 380 matches will be available on Monomax, with live Saturday night games at 8:30 PM on MONO29.
LEO continues to reiterate its “Global Sports Partnership” strategy, having supported English Premier League broadcasts for 12 years since 2013. With this latest collaboration with JAS, LEO extends its support to the UK’s no.1 league broadcasting for up to 18 consecutive years.
In 2025, LEO will take the fan experience to the next level by providing exclusive experience at ON PREMISE venues across Thailand, bringing stadium-like atmospheres to nationwide viewers. The brand also plans to host major events for key matches such as the iconic “Red War” (Manchester United vs. Liverpool) and other special showdowns across all regions.
Additionally, LEO will offer exclusive benefits to Thai football fans by giving away free one-year viewing codes for Premier League matches throughout 2025 via LEO THAILAND social media fanpage. This ensures fans never miss a crucial moment of their favorite team. With a firm commitment to being a “Global Sports Partnership,” LEO is set to redefine the way fans experience Premier League—delivering the thrill of live football to the hearts of fans beyond the bounds—together with JAS and Monomax.
