CRC Thai Watsadu Company Limited, Subsidiary of Central Retail Corporation Public Company Limited (SET: CRC), has officially announced the appointment of Mr. Thanawat Chirangkapat as the new President of CRC Thai Watsadu, effective from 1 May 2025 onwards.
He will continue to drive the organisation towards becoming the No.1 Omnichannel DIY Home Retailer’, providing a comprehensive retail experience across all channels to serve tradespeople, contractors, and homeowners, whilst continuing the mission of sustainable business growth.
Mr. Thanawat Chirangkapat is a seasoned professional with extensive experience in the retail industry, particularly in product management, branch management, and marketing across leading companies. With over 25 years of experience, his career has included roles at Makro, Big C, Power Buy, and Office Mate.
He has spent more than 10 years reinforcing the strength of CRC Thai Watsadu, becoming a key figure within the Central Retail Group. Mr. Thanawat has played a significant role behind the success of Thai Watsadu and BnB home, including co-developing the innovative omnichannel technology that seamlessly integrates offline and online sales platforms.
This strong foundation has supported continuous business growth and positioned the company as Thailand’s first comprehensive omnichannel retailer for construction materials and home products.
His remarkable achievements also include promoting the Hybrid Store strategy, combining the strengths of Thai Watsadu and BnB home. This model has been a major success, transforming the landscape of the construction materials and home products retail sector with great pride.
Regarding his educational background, Mr. Thanawat graduated with First-Class Honours in International Business Management from Assumption University and is currently pursuing an Executive MBA at Sasin Graduate Institute of Business Administration, Chulalongkorn University.
Most recently, he served as Chief Operating Officer (COO) of CRC Thai Watsadu prior to his appointment as President. This marks a significant step forward, accompanied by a great mission to lead the retail construction materials business.
Mr. Thanawat emphasises teamwork, openness, and support for diverse ideas, all united by a shared goal, to carry on the company’s commitment to being by the side of Thai people always.
“CRC Thai Watsadu Company Limited under Central Retail remains committed to elevating business standards by focusing on addressing the needs of modern consumers in every dimension — quality, value, and convenience — alongside developing personnel capabilities and fostering partnerships with business allies. This will strengthen and sustain robust and stable growth,” concluded Mr. Thanawat.
