As competition in Thailand’s food and beverage market intensifies, N-Infinite, a food-tech startup founded by Alexander Felde, former foodpanda founder and food tech entrepreneur, is creating a new paradigm. They are introducing a profitable growth concept to restaurant operators, emphasizing the use of AI technology and data-driven insights to boost sales and optimize profitability on leading delivery platforms. This approach has already led to remarkable results, including a 200% increase in GrabFood sales for key partners, a 3x surge in brand visibility on delivery apps, and a 100% rise in profit margins.
N-Infinite was established in 2023 with a clear vision to empower Thai restaurants with technology, deep insights, and tangible results. Drawing on his extensive experience in the food delivery business, Alexander Felde identified a market gap where many restaurants lacked the digital tools and strategies needed for sustainable growth and competitive advantage.
“Thailand is full of delicious food and talented restaurant owners, but it’s a fiercely competitive market. Many owners lack the knowledge and digital tools to grow profitably online,” says Alexander Felde, Co-Founder & CEO of N-Infinite. “I wanted to create something that empowers restaurants to grow without significant investment or large teams. Our goal is to make profitable growth accessible to restaurants of all sizes, not just large chains, through easy-to-use technology that addresses real business needs.”
Strategies and Technologies Driving Profitability
N-Infinite distinguishes itself from typical technology companies by focusing on developing tools specifically designed for the restaurant business. This includes specialized strategies for managing ads, campaigns, promotions, and pricing on delivery apps to maximize budget efficiency and return on investment. Furthermore, N-Infinite employs unique techniques for menu optimization to increase order conversion rates. This involves analyzing data to recommend effective menu layouts, appealing photos, and compelling descriptions that attract customers. The company also specializes in creating content and photography explicitly designed to stimulate orders and boost sales. Crucially, N-Infinite provides a comprehensive dashboard for tracking delivery sales and measuring profitability, delivering real-time insights for precise business decision-making.
Ambitious Goals and Measurable Growth
N-Infinite’s partnerships have yielded concrete results for numerous restaurants. Beyond the aforementioned 200% increase in GrabFood sales and a 3x rise in brand visibility, N-Infinite has helped partners achieve up to a 2.5x increase in order conversion rates after menu and listing optimizations. Additionally, profit margins have seen a 100% boost through intelligent campaign strategies and data-driven insights, leading to a 50% increase in market share within their respective categories.
Currently, N-Infinite collaborates with over 100 partner restaurants nationwide and aims to drive delivery sales to 1 billion Baht by 2025. “We don’t just focus on fancy dashboards; we focus on helping restaurants make the right decisions and see real results,” Alexander Felde emphasizes, highlighting their results-oriented approach. This 1 billion Baht target is not merely a figure; it reflects sustainable growth, the potential of Thailand’s delivery market, and N-Infinite’s confidence in every partner growing alongside them. Whether it’s a small single-location eatery or a multi-branch brand, N-Infinite is ready to be a crucial part of your sustainable growth journey.
