Mr. Jakkrit Saisomboon, Chief Executive Officer of Maguro Group Public Company Limited (mai: MAGURO), stated the company’s performance in the third quarter will surpass the previous quarter. This forecast is due to positive signs such as the lesser negative performance of its same-store sales (SSS) and the full-quarter revenue recognition from the eight new branches, opened during the first half of the year.
MAGURO continues to focus on expanding its branch as it plans to open 15 new branches within this year, eight of which were open during the first half of the year. As of August 2025, the company has 46 branches in total, composing of 18 MAGURO restaurants, 6 SSAMTHING TOGETHER restaurants, 14 HITORI SHABU restaurants, 5 TON KATSU AOKI restaurants, 2 COUCOU restaurants, 1 BINCHO restaurant, and 1 KIWAMIYA restaurant. Every brand addresses the customer’s behaviour and helps the company diversify its reliance, preventing overdependence on any single brand.
As for the remainder of the year, MAGURO plans to open the remaining 7 branches, composed of 2 MAGURO restaurants, 2 HITORI SHABU restaurants, 2 TON KATSU AOKI restaurants, and 1 KIWAMIYA restaurant.
Mr. Jakkrit stated that MAGURO has been increasing its food menus and services, renovating its original branches to address more customers, and expanding its branches continually. The company also improved the efficiency of its back office system and cost management due to its higher bargaining power that allowed the company to better negotiate raw material costs, particularly for salmon.
Although the food industry is slowing down as revenues from sales and service decline, MAGURO anticipated that its revenue from sales and service this year would grow beyond the 30% target while also showing a better performance compared to 2024, when the company generated revenue and net profit of THB 1.37 billion and THB 96.64 million, respectively.
Furthermore, MAGURO has outlined four strategies. First, the company will continue expanding its branches to grow the market reach and increase the variety of its products and services. Second, it will advance the customer experience by enhancing its service and introducing promotions to boost branch sales.
Third, MAGURO will open new branches under existing brands in new areas to increase customer access, with one branch possibly scheduled to open in Pattaya next year. Finally, the company aims to lower the cost and increase operation efficiency, such as purchasing, shipment, or management.
