Mr. Wiroj Wachiradechkul, Senior Executive Vice President of Domestic Business, Srinanaporn Marketing Public Company Limited (SET: SNNP), stated that the outlook for the fourth quarter of 2025 is positive, as the domestic market enters the peak season for snacks. Given SNNP’s strong presence in this segment, the company anticipates its overall sales for 4Q25 will reach the year’s highest level.
At the same time, government policies to stimulate the economy, such as the “Half-Half Plus” scheme and the state welfare card, are being implemented in 4Q25. These measures are anticipated to increase consumer spending, supporting improvement in the domestic market, despite the less favorable economic environment.
For domestic sales in 2025, growth is expected to be in the low single-digit range compared to the previous year, mainly propelled by government stimulus policies in 4Q25. Currently, SNNP derives about 80% of its total revenue from the domestic market.
In terms of marketing strategy, the company continues to develop and plan ongoing launches of new products, coupled with comprehensive marketing communications and consistent brand awareness building. SNNP is also strengthening its distribution channels to cover all segments and broaden opportunities for reaching target customers effectively.
Mr. Thakorn Chaisathaporn, Chief Executive Officer of SNNP, added that trends in international markets, especially Vietnam, which is the main contributor to overseas revenues, are promising. The fourth quarter is already a sales high season in key cities, and it is expected that sales from Vietnam in 4Q25 may achieve the company’s highest quarterly growth since entering this market. Sales trends in other countries are projected to mirror previous years, with slightly higher 4Q sales than other quarters.
The company expects international market sales in 2025 to remain stable year-on-year and anticipates that the proportion of overseas sales will stay at about 20% of total revenues. This is despite headwinds from rising tensions on the Thai–Cambodia border and lost sales in Myanmar, with both markets together constituting less than 3% of the international segment.
This year, international sales will continue to be driven largely by Vietnam, accounting for roughly 48% of the international portfolio. SNNP is also expanding into Malaysia, Indonesia, the Philippines, and Russia to offset the loss of sales from Cambodia and Myanmar.
In 3Q25, SNNP reported a net profit of THB 129.55 million, down 20.7% from THB 163.32 million in the same period last year, while total revenue was relatively flat at THB 1.39 billion. For the first nine months of 2025, the company reported a net profit of THB 429.76 million, down 11% from the same period last year of THB 483.12 million, with total revenue of THB 4.29 billion, a decrease of 1.7% from THB 4.36 billion year-on-year.
