Mr. Sanith Adhyanasakul, Chief Executive Officer of Property Perfect Public Company Limited (SET: PF), stated that the overall real estate market is facing the highest challenges in twenty years, with both supply and demand at their lowest in two decades. The number of new project launches continues to drop; this year, it is expected to be just 30,000 units, while home purchase demand stands at around 46,000 units, reflecting weakened consumer purchasing power or deferred buying decisions due to the absence of clear signs of economic recovery.
“Economic and political factors are the two main variables affecting the real estate business. Both Thai and foreign customer groups are holding back on investments. The recent political transition has led to a lack of clarity and continuity in economic policies, causing confidence in the real estate sector to decline rapidly. However, PF estimates that market stability will improve after the election next year. If a new government can restore confidence, alongside a strong economic team, it will be a key mechanism for the recovery and growth of the Thai economy moving forward.”
2026 Sales Target Set at THB 11B, Returning to Previous Base despite Market Challenges
In this environment, Property Perfect is proceeding with caution and efficient management. In 2026, the company is targeting sales of THB 11 billion—THB 9 billion from Property Perfect’s own projects, and another THB 2 billion from condominium projects of Grande Asset Hotels and Property PCL, a subsidiary. This sets a recovery goal to its previous base, even as the market continues to contract. The company is confident it can achieve this through its extensive experience in real estate and data-driven analysis that enables more precise market-oriented product development.
New Home Designs in All Segments—Emphasis on Quality Control
A key strategy for 2026 is the focus on upgrading products and construction quality. New home models will be launched across all segments—single detached houses, semi-detached houses, and townhomes—jointly designed by internal and external architect teams. Both architectural styles and functional layouts will be improved for larger, more flexible spaces, alongside stricter construction quality control. The company is also enhancing current projects to boost competitiveness and meet the needs of today’s consumers.
Upgrading 25 Clubhouses to Full Health & Lifestyle Clubs
Additionally, the company plans to renovate clubhouses in 25 projects into “Health & Lifestyle Clubs”—a new central amenity concept emphasizing health and comprehensive convenience. This aims to enhance project member quality of life and add value to the developments, which is expected to become a key driver toward achieving the targeted sales.
Organization Restructuring—Targeting Recurring Income at 30% within 3 Years
The company continues to pursue strategic opportunities to establish a stronger foundation by streamlining its organizational structure and increasing revenue from joint ventures, while seeking additional income from other businesses. By expanding opportunities in businesses that can generate recurring income, risk is diversified and long-term security enhanced. Currently, investment plans are underway in potential businesses capable of generating stable revenue streams, with the goal of recurring income constituting no less than 30% by 2028, reducing reliance solely on residential development revenues.
