Nuttinee Chavananikul, Chief Executive Officer of 88(Thailand) Public Company Limited (mai: 88TH), revealed to “Kaohoon” that operational performance in 4Q25 continues to grow, both year-on-year and quarter-on-quarter.
Preliminary estimates indicate that the fourth quarter revenue will be similar to the first quarter, which had the highest sales at approximately THB 170–180 million. This was due to the launch of new products at the end of 2024, and increased sales channels. Meanwhile, online sales via livestreaming—now a trend—supported 4Q25 sales.
Additionally, 4Q25 is a quarter when consumer spending typically increases and government economic stimulus measures further enhance consumer purchase decisions. The company also launched marketing campaigns with different platforms to stimulate online sales.
Given the overall growth in the fourth quarter, 2025 performance is expected to meet company targets, supported by the livestreaming festival. For 2025, the company anticipates sales revenue exceeding THB 600 million, or about 30% growth from the previous year’s THB 479.08 million. For the first nine months of 2025, total revenue reached THB 475.10 million.
For 2026, the company still expects similar growth capability, targeting annual revenue growth of 20–30% according to its strategic plan. The company also has a clear roadmap with projected figures. However, if new opportunities arise in 2026, the company aims to adapt quickly and remain flexible to capitalize and strengthen its plan.
For its 2026 strategies, the company will:
1. Adapt rapidly to seize new opportunities as they arise. With ongoing competition and new product launches, survival depends on quick adaptation and the ability to spot and pursue new opportunities.
2. Launch quality products that meet customer needs and are sustainable. The company does not focus on frequent or rushed new product launches, believing this is superficial. It remains committed to its brand principle of launching quality products with long-term market presence to continually meet customer expectations.
3. Balance and strengthen all distribution channels. As the company now sells through all channels, in 2026 it will focus on strengthening every channel to maintain customer’s 24/7 access to its products from everywhere.
Regarding the health and beauty product market outlook for 2026, competition remains intense with constant new products, brands, and entrants. What the company has learned and planned is the capability to adapt quickly, as seen when it seized the livestreaming sales trend in 4Q25.
The company also continues to prioritize risk management in 2026, including:
Ongoing study of new products.
Continuously adjusting sales channels to match evolving consumer behavior and diversify sales, reducing dependence on any single channel.
Maintaining maximum flexibility in internal processes, so the company—if able to—can handle domestic or global risks independently.
