Today, 88 (Thailand) Public Company Limited (mai: 88TH) closed the morning session with the share price at THB 4.36 per share, an increase of 5.83% or THB 0.24%, with a trading value of THB 12.96 million. This follows the company’s announcement of a 30% revenue growth target for this year, as it launches new products and actively expands into the Chinese and Hong Kong markets.
Ms. Nopparut Malaiwong, Founder and Director of 88TH, stated that the overall health and beauty market in Thailand continues to see high growth rates. This has had a positive effect on LYO brand product sales, which have grown steadily, significantly boosted by rising sales through e-commerce platforms. As a result, the company’s revenue composition is now divided into 30% from distributor sales, 35% from modern trade channels, and the remaining 35% from e-commerce platforms.
For its Hero Product, 88TH features LYO brand items. In 2026, the company plans to continually launch new products, starting as early as the first quarter, particularly expanding into the fashion hair color segment beyond the current four-shade gray coverage range, to broaden the new customer base.
In the second quarter of 2026, LYO will introduce innovative hair care products, a first for Thailand. This milestone demonstrates the company’s ongoing commitment to research and product development to deliver genuinely high-quality products to the market and impress customers. The brand is also exploring other product categories beyond its current line-up.
Additionally, the company places great importance on international markets. It expects to see increased clarity this year after successfully signing MOUs to sell products in both China and Hong Kong, with product shipments to these countries now underway.
The company sees China as a market with immense value, where Thai herbal and original products are highly regarded, aligning with Thailand’s strengths. Therefore, the company has adopted a 360-degree marketing strategy covering e-commerce, targeted marketing penetration, and various promotional activities to maximize sales across all dimensions.
Mrs. Nuttinee Chavananikul, Chief Executive Officer of 88TH, stated that in 2026, the company aims to maintain continuous growth, with total revenue expected to grow 20-30% per year according to its roadmap. The company is actively seeking new opportunities in 2026 and adapting rapidly to stay agile and capture these opportunities, ensuring that it achieves its planned growth trajectory.
For 2026, the company’s organizational growth strategy consists of:
- The ability to adapt quickly to seize new opportunities in a timely manner.
- Launching high-quality products. The company remains committed to its brand principle of introducing outstanding products that can sustain a long-term presence in the market and continuously meet customer needs.
- Strengthening its distribution channels. Currently, the company already distributes its products through all available channels, enabling customers to purchase the company’s products 24 hours a day, 7 days a week.
