KCG Eyes Double-Digit Sales Growth from Q4 Festive Season Boost

Kanokwannarat Srimaneesiri, Chief Financial Officer at KCG Corporation Public Company Limited (SET: KCG), revealed to “Kaohoon” that the outlook for 4Q25 shows very strong total sales growth compared to the previous quarter and the same period last year, as this is the high season for the Thai market. Over the past two months (October–November 2025), sales performance was quite positive.

For December 2025, sales are expected to improve further, entering the year-end festive season. The biscuits group—including cookies (red and blue tin cookies), crackers, and wafers under the Imperial brand, along with dairy products (butter and cheese under the Allowrie brand), and the food and bakery ingredients (FBI) group, all showing notable sales expansion.

Sales in international markets, which account for about 4% of total sales, have also grown slightly. KCG’s main export markets are in Southeast Asia (ASEAN), such as Japan, South Korea, Cambodia, Laos, Myanmar, Vietnam, the Philippines, and others. KCG continues to appoint overseas distributors, with 4–5 new distributors added in 2025.

Export markets have been impacted by the Thai–Cambodian border conflict, slowing sales in the ASEAN region. However, non-ASEAN countries have performed well and offset the decline. In the first nine months of 2025, dairy products led sales growth, while food and bakery ingredients had modest growth, and biscuits remained stable but still accounted for the highest portion at 50%, said Kanokwannarat.

For overall operations in 2025, KCG has revised its target, aiming for double-digit sales growth, no less than 10%, up from the previous high single-digit estimate, compared to 2024 revenue of THB 7,768.10 million. In the first nine months of 2025, total sales reached THB 5,900.9 million, a year-on-year increase of 12.9%, with 4Q25 expected to sustain strong growth.

Currently, the company is preparing a three-year growth plan (2026–2028). In 2026, the strategy will focus on developing all business segments—biscuits, dairy products, and food and bakery ingredients—to drive sales growth in the high single digit range of 5–9% compared to 2025.

KCG will also prioritize more efficient cost and overall expense management, as well as maintaining raw material price fluctuations within an acceptable 5–10% range. The company stated that effective management according to plan will improve the gross profit margin. As for investments in 2026, there will be no major new investments, with the focus instead on maximizing production line efficiency.