Mr. Poomchai Mattayompoppinyo, Managing Director of Southern Region Project Development Business Group at Sansiri Public Company Limited (SET: SIRI or Sansiri), stated that the Phuket real estate market continues to attract significant interest from foreign buyers, especially in condominiums that meet both real demand and global investor needs. Looking at SIRI’s condominium business alone, sales in 2025 reached over THB 1 billion, showing a slight growth from the previous year. The major highlight was the dcondo reef project, which sold out by the end of the year.
Additionally, the company is continuing to penetrate high-potential areas like Cherngtalay, including the CANVAS Cherngtalay project, whose transfers to Russian, Chinese, and European clients have nearly filled the foreign quota. Meanwhile, THE BASE Cherngtalay, launched at the beginning of 2025, has already achieved 90% sales (to both Thais and foreigners). Other projects include THE BASE Bukit Phuket and THE BASE Rise Phuket. Furthermore, dcondo cove, launched at the end of last year, is continuing to see steady transfers.
The primary reason why foreign buyers target Phuket is that the province has emerged as one of the most promising real estate markets in Southeast Asia and is a world-class destination. This is supported by the expansion of infrastructure, including the Phuket International Airport Phase 2 expansion, new expressways, as well as the growth of international schools and high-end hospitals. As a result, Phuket has become a prime destination for global citizens seeking a high-quality second home.
This results in year-round tourist inflows, especially during the high season (November – April), when average occupancy rates soar to 80-90%. According to SIRI’s data, investment in Phuket condominiums offers an attractive rental yield of 8-9% per year, and long-term asset value appreciation, making Phuket a high-potential location attracting both real demand foreign buyers and investors.
SIRI has continued to build on its success, aggressively expanding the market. In 2026, the company introduced its latest project, RHEA by Sansiri, with a project value of THB 1.5 billion. Located just 600 meters from Surin Beach and 350 meters from Bang Tao Beach, this new project site offers accessible pricing, starting at only THB 3.99 million.
Mr. Poomchai added that, despite increasing competition, SIRI continues to maintain its strong market leadership, backed by its internationally trusted brand. The company’s key strengths include expertise in project development that meets customer needs, timely project delivery, which is an important factor for foreign buyers seeking to minimize risk in overseas property purchases, and comprehensive, professional after-sales service provided by Plus Property (Sansiri’s subsidiary).
Their services cover juristic management, project maintenance, and efficient rental and resale management, helping to enhance long-term asset value. These factors are key drivers that have enabled SIRI to consistently win the hearts of the foreign market.
