Pahk Shewaruksakul, Chief Commercial Officer of i-Tail Corporation Public Company Limited (SET: ITC), revealed that the company targets total sales revenue growth of 9-12% in 2026 compared to 2025. This growth is expected from expanding the customer base and continuously developing and launching new products, both for cats and dogs. The company will roll out products targeting new markets in mid-2026.
For 2026, ITC aims to generate 15% of its revenue from product innovation, up from 11% of net sales in the first nine months of 2025. This innovation is being driven by cooperation with customers, academics, and the ecosystem of Thai Union Group Public Company Limited (SET: TU), raising nutritional standards to promote pet health and longevity, and offering scientifically tested products with palatability, underpinned by excellence in animal welfare and world-class research standards.
Key global trends shaping the pet care industry in 2026 include:
1) Pets being cared for as part of the family, increasing owners’ expectations for pet nutrition equivalent to human standards. The global dog and cat population is projected to grow from 786 million to 850 million by 2030, with the value of the global dog and cat treats market expected to rise rapidly due to demand for healthy treats.
2) The aging pet population (mirroring human aging demographics) is leading 78% of pet owners globally to seek nutrition to prolong pets’ lifespans, driving the pet supplements and nutraceuticals market to grow at no less than 7% per year.
3) Premiumization is becoming standard, e.g., using human-grade ingredients.
For the first quarter of 2026, ITC estimates total sales revenue will grow compared to the same period last year. Currently, advance orders have been placed through March 2026, including both general and innovative products, especially OEM (Original Equipment Manufacturing) orders from the U.S. market. In 2026, the company will place greater emphasis on expanding into the mass market, from previously focusing on the mid-to-upper segments.
In the first nine months of 2025, ITC posted total sales of THB 13,433 million, comprising 57% from the U.S. market, 29% from Asia and Oceania, and 14% from Europe. The 2025 operating results will be approved at the Board of Directors’ meeting on February 18, 2026.
Additionally, on February 4, ITC opened its i-Cattery Cat Food Research Center, spanning more than 1,200 square meters and valued at THB 40 million. The center focuses on three areas: 1) Pet nutrition, 2) Food acceptance, and 3) Palatability, supporting ITC’s development of high-quality cat food formulas that address cats’ true health needs and eating behaviors.
The i-Cattery Cat Food Research Center is Thailand’s first private facility and the world’s only pet food manufacturer certified at the highest level of the international Assessment and Accreditation of Laboratory Animal Care (AAALAC International) standard for animal welfare in scientific work. So far, 20 leading global pet food brands have entrusted the facility for product testing, with 795 products already tested.
