Big C, Thailand’s leading supermarket retailer under a Bangkok-listed Berli Jucker Public Company Limited (SET: BJC), is currently executing a transformative “Big Vision, Big Move” that signals a departure from its traditional retail roots.
With a robust 2026 investment budget of 6,000 to 8,000 million baht, the group is aggressively pivoting toward a lifestyle-centric model and international capital markets. At the heart of this strategy is “The Color,” a groundbreaking lifestyle mall slated to debut in Chaengwattana in 2027. For investors, “The Color” represents more than just 28,000 square metres of rental space; it is a scalable blueprint for 8 to 10 future projects designed to generate high-quality, consistent traffic rather than mere peak-hour spikes.
From a market perspective, however, the most compelling developments lie in BJC’s global financial strategy. The group is actively preparing to unlock the value of its retail subsidiaries by listing them on international stock markets. Mrs. Thapanee Techajareonvikul, Chief Executive Officer & President of BJC hinted that the company is currently weighing the valuation potential and investment worthiness in the market such as Vietnam, but still not closing the door for the Thai stock market.
By seeking capital abroad, BJC aims to provide a more direct entry point for global investors into its high-growth regional operations, a move that could significantly re-rate the group’s overall valuation.
Complementing this financial engineering is a bold entry into the United States. Rather than a massive retail footprint, BJC is targeting small-scale flagship stores of 1,000 to 2,000 square metres. These flagships will serve as a strategic gateway to facilitate the distribution of BJC’s manufactured products into the massive supply chains of American giants like Walmart and Costco.
Domestically, the group remains focused on operational efficiency across its 1,696 branches. While some market data suggests higher figures, BJC’s internal records identify 7 specialized “Foodplace” locations as part of its diverse portfolio.
Mr. Asawin and Mrs. Thapanee Techajareonvikul, Chief Executive Officer and President, and Vice Executive Chairman of Big C Supercenter, a retail chain under the BJC Group, revealed that Big C aims to achieve sustainable growth together with its tenant partners by shifting its concept from focusing on peak traffic to creating “quality and consistent traffic.”
This will be achieved through area development, careful selection of stores, and experience-based marketing throughout the year. The goal is for each branch to become a destination that customers want to visit and revisit, thereby generating stable long-term sales for business partners.
Mr. Asawin reiterated, “The Color is not just a shopping center, but a platform that creates value for customers, tenants, and the community. It also reinforces Big C’s role as a developer of large-scale retail space that truly meets the needs of modern lifestyles.”
About Big C IPO
Big C’s history in the Thai stock market is a classic case of corporate restructuring meeting difficult economic timing. Originally listed in 1993, the company was taken private and delisted in 2017 after Berli Jucker (BJC), owned by billionaire Charoen Sirivadhanabhakdi, acquired a majority stake from France’s Casino Group. This moved Big C under the umbrella of the TCC Group conglomerate, where it operated as a subsidiary for several years while expanding its footprint across Southeast Asia.
In 2023, BJC announced plans to bring the retailer back to the market under a new entity, Big C Retail Corp (BRC). However, the plan was officially halted in late 2023 due to high market volatility and a sluggish Thai economy. Management decided that entering the market during such a downturn would result in an unfairly low valuation.
