Supharada Rojwattana, Chief Financial Officer of Mochi Mochi Retail Corporation Public Company Limited (SET: MOSHI), revealed that the operating results in the second quarter of 2026 is expected to decline from the previous quarter, which aligns with seasonality. However, it will grow compared to the same period last year, supported by the back-to-school season.
From April to date (QTD), same store sales growth (SSSG) has continually recovered. Although SSSG declined in April, it rebounded to a low single digit level during the first two weeks of May. Additionally, at the end of May, a new highlighted campaign, which is a surprise collaboration with a famous artist, will be launched to enhance engagement and excitement among fans. This will also support the quarterly results.
The Middle East conflict has caused higher product and transportation costs, adding supply chain risk. Therefore, MOSHI has proactively adjusted its strategy by pre-ordering products since early March to lock in costs and ensure sufficient inventory. The company is also implementing three main internal management measures: efficient expense control, adjusting the product mix to match current purchasing power, and elevating the shopping experience to ensure differentiation and retain its customer base, Supharada stated.
Currently, the company holds sufficient inventory at the original cost to sustain sales until the end of the second quarter of 2026. From the third quarter of 2026 onwards, new products will be ordered at new costs, potentially impacting sales prices. However, the company remains committed to its affordable pricing policy.
For the operational targets in 2026, the company still aims for revenue growth of 15 – 20% through continuous branch expansion while maintaining same store sales growth (SSSG) at 3 – 5%. The company also plans to enter the market with new product groups, including internationally licensed collections and collaborations with Thai artists.
In 2026, the company is set to open 35 new branches. In the first quarter, 6 branches were opened; in the second quarter, the plan is to open 11 new branches; and in the second half of the year, an additional 18 branches are scheduled. Concurrently, the company will continue launching new products throughout the year to stimulate consumer spending.
