On Thursday at 2:11 PM (Bangkok time), the share price of Jasmine International Public Company Limited (SET: JAS) increased by 9.09% or THB 0.10 to THB 1.20, with a trading value of THB 147.70 million.
Shares of JAS moved higher amid speculative trading following reports and analysis from Kasikorn Securities (KS), which noted that the company may be considering the acquisition of broadcasting rights for select matches of the 2026 FIFA World Cup in partnership with other parties.
This strategic move aims to strengthen the company’s sports content portfolio and expand its subscriber base, building upon its current rights to broadcast the English Premier League.
Meanwhile, there has yet to be any official confirmation that JAS has secured rights to the 2026 FIFA World Cup broadcasts. As such, investors are recommended to approach the information with caution and to interpret it as a potential development rather than a confirmed outcome.
According to Kasikorn, should JAS be successful in acquiring a portion of the FIFA World Cup broadcasting rights, it could enhance the attractiveness of the company’s sports viewing platforms. Securing these rights may also mitigate the risk of viewers seeking unauthorized viewing channels, which could otherwise undermine the value of the company’s existing Premier League content.
Furthermore, this move could help JAS maintain its subscriber base and create new revenue opportunities through expanded sports content packages in the future.
JAS has garnered consistent investor attention in recent periods due to its expansion in sports content through the English Premier League broadcasting rights, which serve as one of the key drivers for subscriber growth and recurring revenue streams. The speculation regarding the potential acquisition of FIFA World Cup 2026 rights is therefore seen as a short-term boost for the company’s stock price.
