Thai Airways International Public Company Limited (SET: THAI) has been recognised with the “Next Generation Inflight Entertainment Provider of the Year in Asia 2025” award from Aerospace and Defense Review magazine.
The recognition reflects THAI’s commitment to enhancing passenger experience through advanced entertainment system designed to meet the evolving needs of travelers.
The award presentation was conducted by Mr. Ong Yong Beng, Chief Executive Officer of Images in Motion (IIM), who presented the award to Mr. Chai Eamsiri, Chief Executive Officer of Thai Airways, with Mr. Kittiphong Sansomboon, Chief Commercial Officer, in attendance to celebrate the occasion.
Mr. Eamsiri stated that the award represents THAI’s dedication to continuously improving its inflight entertainment system to ensure it remains modern and align with customers’ demands. By combining innovative entertainment technologies with diverse contents, THAI aims to deliver the best possible travel experience for the valued passengers.
Currently, Thai Airways is enhancing its inflight entertainment offerings to the high quality service and elevate the onboard experience through various initiatives, including:
- Upgrading inflight screens to high-definition (HD) resolution for sharper, more immersive viewing.
- Collaborating with Images in Motion (IIM) to develop unique content that celebrates Thai culture through cinematic storytelling, highlighting the nation’s rich history, iconic landmarks, and cultural identity.
- Introducing a Content Preview feature via the Thai Airways mobile application, allowing passengers to browse recommended entertainment before their journey.
- Utilizing Data Analytics to better understand passenger preferences across segments and curate content that aligns with their individual interests.
This prestigious award marks another milestone for Thai Airways, reaffirming its vision to be a leading high quality full-service carrier that seamlessly integrates innovation, technology, and authentic Thai hospitality to deliver a truly memorable travel experience for passengers worldwide.
