JMART Group Rallies as Management Targets THB1 Billion 2026 Profit, Driven by Lock Phone Business

On Thursday at 11:33 AM (Bangkok time), the share price of Jaymart Group Holdings Public Company Limited (SET: JMART) surged 7.03% or THB 0.65 to THB 9.90, with a trading value of THB 488.68 million.

JMT Network Services Public Company Limited (SET: JMT) gained 5.41% or THB 0.60 to THB 11.70, with a trading value of THB 340.00 million.

Singer Thailand Public Company Limited (SET: SINGER) jumped by 21.15% or THB 1.65 to THB 9.45, with a trading value of THB 338.78 million.

JAS Asset Public Company Limited (SET: J) increased by 8.47% or THB 0.05 to THB 0.64, with a trading value of THB 1.78 million.

SG Capital Public Company Limited (SET: SGC) soared by 22.22% or THB 0.30 to THB 1.65, with a trading value of THB 307.83 million.

 

Mr. Adisak Sukumvitaya, Chief Executive Officer of JMART, previously disclosed that the group’s operations this year have followed the ‘Power of Synergy’ strategy. The group continues to leverage the capabilities of JMART’s subsidiaries to enhance each other’s strengths, with a particular focus on reducing the company’s debt burden. This has resulted in a decline in interest expenses and improved profitability across the JMART Group.

At the same time, JMART has maintained its target of achieving a consolidated net profit of THB 1 billion in 2026, with the Lock Phone loan business serving as the group’s primary growth engine. Jaymart Mobile Co., Ltd. aims to double its profit year-on-year by aggressively expanding within the lock-phone lending market and boosting synergies across the group, consolidating its position as an industry leader.

In terms of market share by unit, Chinese Android smartphone brands—such as OPPO, vivo, realme, Xiaomi, HONOR, and Infinix—collectively command 56% of the market, making them prime targets for lock-loan operations. In terms of market share by value, Chinese brands hold 35%, closely matched with iPhone at 35% and Samsung at 30% of the total market value.

Currently, JMART Group’s smartphone loan portfolio spans all market segments. KB J Capital Co., Ltd. (KBJ), which manages Samsung’s financing via the Samsung Finance+ system, reported a loan portfolio of THB 11.9 billion and a total customer base exceeding 2.5 million accounts as of 1Q26. SG Capital Public Company Limited (SGC), operating under the SG Finance+ scheme and focusing on Chinese brands, holds a total loan portfolio of THB 7.1 billion with over 1.3 million accounts.

As a result, JMART’s overall mobile phone lending business boasts a combined outstanding loan value of THB 19 billion and a cumulative customer base of over 3.8 million accounts, demonstrating the effectiveness of its synergy-driven business model. By year-end, JMART expects its ecosystem to reach a customer base of 5 million accounts.

 

Mr. Sutthirak Trichira-aporn, Chief Executive Officer of JMT, stated that the company continues to target cash collection of THB 9 billion in 2026. Presently, JMT’s total managed debt portfolio stands at approximately THB 570 billion, representing 8 million accounts, with the potential to reach THB 600 billion by year-end.

The company has allocated an annual budget of approximately THB 2 billion for purchasing distressed assets and, should the volume of non-performing loans rise significantly, sufficient credit lines remain available for further acquisitions, with the company’s primary assessment set for the last quarter of 2026 to obtain a clearer overall outlook.

JMT continues to implement stringent risk management in 2Q26, following a substantial increase in expected credit loss (ECL) reserves to THB 300 million in the first quarter, considerably higher than the usual quarterly average of around THB 180–200 million in previous years. This increase reflects a cautious approach amid high economic uncertainty, stemming from both domestic and international factors, including volatile energy prices.

Risk assessments for 2026 have been in place since 4Q25, and the company communicated during a 4Q25 analyst briefing that JMT would continue to maintain high levels of ECL provisioning to hedge against uncertainty through mid-2026. Therefore, ECL reserves for the 2Q26 are expected to remain elevated, potentially higher than in the first quarter, with a review planned upon closing the second quarter.

Despite the high provision levels, JMT remains confident in achieving its business targets and cash collection goal of THB 9 billion for 2026. The company also announced the appointment of Mr. Kris Chantanotoke as Independent Director, Audit Committee Member, and Chairman of the Nomination, Remuneration, Corporate Governance, and Sustainability Committee, effective from 14 May 2026. Mr. Kris brings expertise in insurance and finance, expected to strengthen the company’s capabilities and provide strategic advisory in various areas.

“The strength of the board lies in its diversity of expertise and experience, which benefits business planning, especially in risk management. This aligns with JMT’s core focus on efficient debt management,” stated Mr. Sutthirak.

 

Meanwhile, Mr. Narathip Wirunechatapant, Chairman of the Executive Committee of SINGER, stated that the company remains debt-free with cash and cash equivalents totaling THB 1.82 billion (including over THB 1 billion in cash flow). SINGER currently has no outstanding debentures and is preparing to expand into lock-appliance lending in the future.

The company is actively pursuing the ‘Jump Plus’ program, targeting a profit of THB 1.1 billion by 2028 leveraging three key strategies: reducing the cost of lock-type appliances to push margins to 40%; expanding its sales channels with a target of 1,000 employees, 146 new branches (24 branches opened in the first quarter), and 2,000 agents; and implementing AI technologies to support sales via chatbots and the SG Finance Plus platform.