Analysts are bullish on the outlook of Jasmine International, MONO Next, and Plan B Media following the announcement of enhancing partnership to broadcast the Premier League and FA Cup football matches.
Jasmine International Public Company Limited (SET: JAS) continues to unveil new partners, joining forces to elevate the world-class football league broadcasts. This follows JAS’s acquisition of the full broadcasting rights for the Premier League and FA Cup, granted by The Football Association Premier League Limited (Premier League). The rights include live broadcasts, reruns, and highlights for six seasons from 2025/26 to 2030/31 across three countries: Thailand, Cambodia, and Laos.
Most recently, JAS and Monomax have announced an exclusive strategic partnership with Plan B Media Public Company Limited (SET: PLANB), a leading out-of-home serviced provider with a wide-reaching and diverse platform network. This partnership aims to support the planning and implementation of marketing and promotional efforts for broadcasting the global sports content through the 4Os media channels: Out of Home, Online, On-Air, and On-Ground.
Analysts at Bualuang Securities see the recent collaboration agreement between Jasmine International, MONO Next (SET: MONO), and Plan B Media as a strategic move that will significantly increase consumer access to live broadcasts of Premier League and FA Cup football matches. This expanded outreach is expected to drive subscriber growth, ultimately boosting the revenues of all three participating companies.
The partnership also provides cost-saving opportunities for the JAS Group. Specifically, this deal does not require direct advertising payments to PLANB media, but instead implements a revenue-sharing model between PLANB and the Jasmine Group based on the rise in subscriber numbers.
PLANB brings expertise in sports media, having previously produced content for events at the Olympic level. The company is also an out-of-home (OOH) advertising giant, reaching a large audience of vehicle and road users.
Meanwhile, MONO’s core customer base comprises TV and OTT (Over-The-Top) users, providing content streaming services over the internet. By joining forces, the partnership covers both in-home and out-of-home media channels, ensuring comprehensive consumer reach.
The collaboration is seen as a win-win for all parties involved. By integrating MONO’s media with PLANB’s extensive reach, the partnership achieves broader market access, presenting a high probability of increasing the subscriber base.
Bualuang Securities has set a target price of THB 6.80 for PLANB shares, reflecting optimism about the synergy’s positive impacts.
Other brokerages have also released target prices in light of the partnership:
Liberator Securities has set MONO Next’s share target price at THB 1.45.
Kasikorn Securities placed Jasmine International’s target price at THB 1.97.
