TOPS, the food business under Central Retail Corporation Public Company Limited (SET: CRC), continues to expand its premium food store portfolio with the transformation of its Central Rama 9 branch into the TOPS FOOD HALL’ format.
This world-class experience hub now offers a seamless journey through the exclusive ‘16 Wonders’, a collection of curated zones designed to serve as a premium shopping destination encompassing every facet of modern urban lifestyles. The upgrade reinforces TOPS’ position as Thailand’s food retail leader aiming to meet the profiles and behaviors of a diverse, high-spending customer base.
Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated, “The Rama 9 – Ratchadaphisek area is one of Bangkok’s most strategic locations, rapidly emerging as the New Central Business District. The area surrounded by condominiums, office buildings, lifestyle complexes, and affluent clientele. Moreover, the number of international customers has significantly increased over the past two years and is expected to continue growing. The upgrade of our Central Rama 9 branch into TOPS FOOD HALL is therefore a strategic move to cater to these demands and elevate the shopping experience in line with all lifestyle preferences.”
“This transformation from an ordinary TOPS branch at Central Rama 9 into TOPS FOOD HALL marks a significant step, including product presentation, services and store atmosphere, with the expanded store now covering over 1,000 square metres. It caters to a multi-generational customer base that not only values premium quality products but also seeks an enjoyable, convenient, and worthwhile shopping journey – all within a world-class environment. This initiative builds on the success of our pilot branch. Our Central Ladprao branch, which has a similar format and underwent an upgrade, saw clear sales growth and an increase in average basket size of over 20%. This proves the format better satisfies diverse customer expectations, from local residents to international visitors.
TOPS FOOD HALL at Central Rama 9 is a world-class food store that delivers an elevated experience across various aspects, all specifically designed to establish it as the newest premium shopping destination in the Rama 9 area.
- Design as a Destination—a haven for food lovers, every zone has been meticulously designed to deliver a world-class tasting experience. The store layout adopts a Room Concept that seamlessly connects all 16 Wonders—each with its own distinctive mood and tone. This curated atmosphere enhances the shopping experience, making it more immersive, enjoyable, and convenient. One of the key highlights is the Discovery Zone—a special showcase area positioned like a shopfront window, designed to capture attention with a rotating line-up of creative events and globally sourced featured products. These ‘happenings’ continually inspire customer curiosity with trending items, exclusive limited editions, and a striking display of seasonal fruits—both imported and GI-certified local varieties.
Additionally, the surrounding area is also encircled by renowned Michelin-recommended restaurants and over 40 popular eateries offering more than 1,000 special menus, along with cozy corners to enjoy wine and savor quality food in a relaxed atmosphere at TOPS Eatery.
- Curated World Assortment, TOPS FOOD HALL elevates the shopping experience with a thoughtfully curated world assortment, offering more than 40,000 premium items selected to reflect TOPS’ brand DNA. The store caters to every lifestyle and need—whether it’s fresh produce, top-quality ingredients, wellness products, daily essentials, or premium imports from different countries worldwide. The product range is constantly refreshed throughout the year to bring customers the best from across the globe.
Among the exclusive highlights available only at TOPS are Chocolate Cotton Candy, a delightfully fragrant sweet treat from THE BAKER; Arnoldi’s Provolone Piccante Mandarino, a boldly flavoured Italian cheese; Oscietra and Beluga Caviar, rare and luxurious delicacies; and Delicias de Hurtada Ibérico de Bellota, a 100% pure Jamón Ibérico naturally reared and traditionally cured. Shoppers can also enjoy Mrs. Macs, Australia’s beloved traditional pies; the wildly popular MrBeast chocolate from the United States; and Veuve Clicquot’s Bangkok Arrow, a limited-edition champagne from France with only 1,000 bottles produced exclusively for Thailand. The selection extends to lifestyle products too, such as OBgE, a Korean men’s grooming brand known for both quality and style.
Completing the offering are premium fruits from the My Choice label, including beautifully ripened red cherries and exceptional-grade Monthong durians—each chosen with the utmost care to ensure top-tier flavour and freshness.
- Unmissable Promotions, Tailored to every shopper’s style, customers can enjoy exclusive benefits: Spend 800 baht or more per receipt to receive a 100-baht cash voucher for the next purchase at TOPS FOOD HALL Central Rama 9; spend 1,500 baht and receive a free limited-edition ‘Topster’ premium tote bag worth 349 baht; and get 4% cashback (up to 300 baht) on payments made with T1 Credit Card, plus up to 1,000-baht additional cashback upon meeting the specified spending criteria.
- Meet the Master, step into a world of expertise with an exclusive experience that goes beyond shopping. Customers are invited to engage with a team of professionally trained specialists stationed throughout each Room Concept zone. These masters of their craft are ready to provide close and personalised service across different product category, offering tips on selecting the finest ingredients, culinary techniques, and in-depth insights into food and lifestyle trends. This special guidance enriches the shopping journey, transforming it into an immersive and distinctive experience.
- Omnichannel Experience, seamless luxury across every channel — beyond the world-class in-store products and services, TOPS FOOD HALL Central Rama 9 extends its premium experience through a fully integrated omnichannel platform. At the heart of this offering is the Personal Shopper service — a dedicated assistant who provides real-time, one-on-one support. From personalised product recommendations to tailored lifestyle solutions, this concierge-style service ensures that every customer’s preferences are met with care and precision. Whether browsing from the comfort of home or on the move, shoppers can enjoy exclusive deals and curated selections not available anywhere else. Special promotions are also reserved exclusively for those using the Personal Shopper service, adding extra value to every purchase and reaffirming TOPS’ commitment to delivering truly premium, customer-first experiences across every touchpoint.
“TOPS FOOD HALL at Central Rama 9 is not simply about a larger store footprint. It represents a holistic elevation – from branding and product to service excellence and lifestyle-driven shopping experiences. We remain committed to continuous development through upgrades and expansion into high-potential locations to meet the needs of a diverse customer base. All this is in line with our vision of becoming a ‘Truly World-Class Omni-Channel Lifestyle Food Retailer’ that connects people with elevated experiences in every dimension,” Mr. Stephane concluded.
