Sunsweet Downplays Trump’s Tariffs as Core Market Remains in Asia and Europe

Mr. Vira Nopwattanakorn, Chief Financial Officer of Sunsweet Company Limited (SET: SUN), informed Kaohoon regarding the effect of the 36% import tariff that the U.S. imposed on Thailand’s products, effective on August 1, and Thailand’s new proposal to open its market to U.S’ agricultural and industrial products.

He stated that SUN would not be affected directly by these matters as the company ships its product to 50 countries, mostly Asia’s market. SUN’s primary trading partners are Japan, South Korea, and Europe, generating about 70% of the company’s revenue.

Nonetheless, these tariffs and new proposals would cause a marginal indirect impact as the company was planning to expand its market to the U.S. and has already started this initiative.

However, Mr. Vira pointed out that the negative factors would come from the domestic market instead, as the nation is facing an economic slowdown. Regarding the U.S. import tariff, the company’s CFO viewed it as a positive factor as the matter could weaken Thai baht, assisting the exporter who is facing a challenge of strong currency.

As for SUN’s performance, Mr. Vira stated that this year, the company is focused on approach strategy in terms of manufacturing, marketing, and the development of new products to address the global demand that changes rapidly. The company continues aiming to boost its sales revenue by 10 – 15% from 2024’s revenue of THB 3.51 billion.

Regarding the second quarter’s performance, SUN speculated a positive development. The company will soon hold an executives’ meeting to approve its financial statement and will publish it before August 10.