- From Supermarket to a Runway of Products and Ingredients: Food Fashion Department Store — a historic transformation of food retail that elevates food to fashion for the first time.
- Savour the allure of ‘Modern Thai Heritage,’ which offers a perfect blend of the identity of the economic district and a contemporary twist, created exclusively for TOPS FOOD HALL Central Park and defined by its distinctive Cream & Green Palette.
- The ultimate elevated experience with three signature highlights in the new-look TOPS FOOD HALL: In-season & Exclusive Assortment; Ultimate Shopping Experience; and Service Excellence & Personalization.
TOPS, the food business under Central Retail Corporation Public Company Limited (SET: CRC), is set to redefine the food retail industry with the launch of TOPS FOOD HALL Central Park, its new flagship store located in the heart of the prime Super Core CBD on Silom-Rama IV Road. Covering more than 2,400 square metres, the store is introduced under the concept of the ‘Food Fashion Department Store’ — a new shopping experience that seamlessly blends the allure of fashion with the artistry of world-class food.
The goal is to elevate the supermarket into the premium food store of the future, built around three key highlights: In-season & Exclusive Assortment – elevating food products onto a global runway of taste; Ultimate Shopping Experience – delivering a shopping journey that surpasses every expectation; and Service Excellence & Personalization – attentive, personalised care beyond that of a traditional food store. With this, TOPS is positioning itself as a true Food & Lifestyle Destination, with TOPS FOOD HALL Central Park scheduled to open on 4 September 2025.
Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, said, “The launch of TOPS FOOD HALL Central Park is a major milestone that reflects TOPS’ 29 years of leadership as a global food retailer that has never stopped evolving to meet modern lifestyles. We are committed to elevating TOPS FOOD HALL with the concept of the ‘Food Fashion Department Store, which not only curates the very best food products from around the world, but also serves as a unique concept and flagship store that seamlessly integrates fashion, culture, and the art of food. Our goal is to offer an experience that transcends the boundaries of a traditional supermarket, establishing an ‘Urban Lifestyle Redefined’ that caters to families, professionals, and tourists in this key economic district of Bangkok—an area that is currently in the spotlight.
“This Food Fashion Department Store concept will introduce a new style of shopping experience that harmoniously blends the allure of fashion with the artistry of world-class food — from rare ingredients to design and presentation inspired to elevate food products to the level of cutting-edge fashion, always aligned with the latest consumer lifestyle trends. It elevates the food shopping experience, creates memorability, and adds value, making products appear more premium and unique. Every element reflects our belief that ‘Eating well is an art, Living well is a statement. Every corner of TOPS FOOD HALL Central Park has been meticulously designed to captivate, inspire, and redefine perceptions of what a supermarket can be. This is not merely the opening of a new branch, but a declaration of TOPS’ vision for the future — a promise to always deliver the finest, from around the world and beyond, to our customers.”
TOPS FOOD HALL Central Park spans more than 2,400 square metres, located within the Central Park shopping complex in the Super Core CBD on Silom-Rama IV Road. The store has been designed under the concept of Modern Thai Heritage, bridging the cultural heritage and identity of the Silom-Sala Daeng district of the past with contemporary sophistication. The inspiration comes from the timeless elegance of the Dusit Hotel, expressed in a store concept created exclusively for TOPS FOOD HALL Central Park.
The design stands out through its Cream & Green Palette — a warm and refined colour scheme using natural materials that reflect Thai roots. Soft olive green and muted bluish-brown tones evoke an atmosphere of classic Thai tradition, while rich dark woods and antique gold accents complete a sense of luxury and grandeur.
Three Highlights Defining Food Fashion Department Store
- In-season & Exclusive Assortment: Elevating food products onto a global runway of flavours.
The highlight lies in the meticulous curation of seasonal specialities and premium ingredients from around the world, offering diversity that spans Seasonal Items, Rare Finds, and Premium & Trendy Food to suit every lifestyle, with more than 32,000 items presented. All of these are told through a “Room Concept” that connects 16 Wonders—sixteen special highlight zones. Each zone has been designed with its own distinctive mood and tone, inspired by ‘fashion departments’, giving customers the sense of shopping for food as if they were shopping for fashion—an experience never before seen. The displays and presentations elevate food into a premium showcase.
Examples include:
- Ham & Brie – A dedicated cheese and cold-cut zone, carefully curated from across the globe, featuring French Fromage and Delicias de Hurtada Ibérico ham.
- James The Butcher – Presenting premium-grade meats selected for their world-class taste and quality.
- Fish & Monger – A showcase of fresh seafood from renowned international sources, supported by seafood experts who provide guidance and an on-the-spot cooking service that preserves freshness and enhances flavour in every dish.
- TOPS WINE CELLAR – A luxurious open space gathering more than 1,400 labels of wines, craft beers, and rare spirits, distinguished by its dramatic Wine & Spirit Towers and automatic wine dispensers that allow customers to taste by the ounce, with convenient QR code payments. Experts are on hand to offer advice for every occasion.
- Snacker – A paradise for snack lovers, featuring over 5,000 products from around the world in one place.
- Food Destination – A true haven for foodies and shoppers, with all-time favourite menus gathered in one spot: a fresh salad bar, premium sushi, healthy açaí bowls, and refreshing cold-pressed juices.
Beyond food, there are also non-food exclusive items, spanning lifestyle essentials from LOOKS, Everclean, Baby & Me, PET ‘N ME, and I Love TH. Together they complete the shopping journey, combining food and non-food, covering all lifestyles in one holistic experience.
- Ultimate Shopping Experience: Transform the shopping journey into one that exceeds every expectation, through:
- Dining & Specialty Brands – Introducing a new dining lifestyle with Eatery Thai, the very first branch to bring together four celebrated restaurants from all four regions of Thailand, each recognised by the MICHELIN Guide: Ongtong Khaosoi, Tumkratoei Sagate, Sator Kitchen (Kapi Sator), Krua Je Ngor, and moreThe area also includes The Baker Boulangerie & Pâtisserie, where artisan bakery masterpieces, pâtisserie, coffee, and sandwiches are freshly crafted using only the finest ingredients. Another highlight is Eatery International, presenting authentic Mediterranean flavours alongside an exclusive Champagne Bar, creating a new indulgent dining-and-drinking experience defined by luxury and refinement. Completing the experience is the Fine Food Zone, a special section elevating the offering to world-class standards with exclusive ingredients and menus unavailable elsewhere — all at outstanding value.
- Cultural & Themed Activities – A year-round rotation of activities that continuously enrich the atmosphere, ranging from cultural themes and Discover campaigns spotlighting different countries, to exclusive workshops and classes held every two weeks. These include Cooking Classes, Wine Tastings, Chef Demonstrations, and Campaign Collaborations, transforming ordinary shopping trips into extraordinary lifestyle experiences.
- Sensory-driven Experience – An immersive shopping experience engaging all five senses: Sight, Sound, Taste, Touch, and Smell. Customers are invited to enjoy the unique ambience and linger longer in-store. For the first time, scent is being harnessed to shape atmosphere: in The Baker, the irresistible aroma of freshly baked goods wafts through the zone, while in LOOKS, a bespoke signature fragrance has been designed to express a one-of-a-kind identity.
- Service Excellence & Personalization: We go beyond the expected to elevate our service to the height of luxury, offering attentive, intuitive care and personalised support designed specifically to meet the unique needs of each customer.
Every detail is carefully considered to deliver the most tailored and satisfying experience. A dedicated team of Personal Shoppers is on hand to provide close support, offering real-time advice and selecting products that perfectly match each individual’s tastes and preferences. These services not only bring exceptional convenience but also embody a true distinction in service—one that is refined, premium, and genuinely luxurious.
“There are currently 22 TOPS FOOD HALL branches nationwide, including our new flagship store at Central Park. Since the beginning of this year, we have been continuously applying the ‘Food Fashion Department Store’ concept to elevate existing TOPS stores (those with the red TOPS logo) into world-class experiences under the TOPS FOOD HALL banner. This includes recent upgrades at Central Rama 9, Central Pinklao, and Central Chaengwattana.
Moving forward, we will implement this concept in all new TOPS FOOD HALL branches. The strategy also includes renovating select TOPS stores into the Tops Food Hall format, particularly in locations where the customer profile and spending levels align with this premium model.
We are committed to the dynamic and continuous evolution of the ‘ Food Fashion Department Store’ concept, ensuring it stays ahead of ever-changing trends. Our vision is for TOPS FOOD HALL to function as a department store for food, presenting trendy and cutting-edge products and ingredients that reflect modern lifestyles. The ultimate goal is to establish TOPS as a definitive Food & Lifestyle Destination for every generation.” concluded Mr. Stephane.
