On Wednesday at 10:15 AM (Bangkok time), the share price of Plan B Media Public Company Limited (SET: PLANB) gained 9.95% or THB 0.44 to THB 4.86, with a trading value of THB 212.21 million.
VGI Public Company Limited (SET: VGI) rose by 2.86% or THB 0.06 to THB 2.16, with a trading value of THB 30.05 million.
Kasikorn Securities (KS) notes that out-of-home media companies like PLANB and VGI are receiving a boost from recent domestic political developments, following reports that the Pheu Thai Party has announced a dissolution of parliament. This follows moves by the People’s Party, affirming its commitment to vote for the Bhumjaithai party’s prime ministerial candidate.
If parliament is dissolved and general elections move forward, the analyst expects the out-of-home media sector to benefit substantially from increased spending during the election period. Advertising budgets traditionally surge as parties ramp up campaigns and organize events, driving demand for both media placements and promotional activities.
PLANB is particularly well positioned to benefit from this upswing, as it holds the largest market share in the sector. Reflecting this optimism, both PLANB and VGI shares saw positive movements in morning trading.
