AIS has teamed up with Chulalongkorn Business School (CBS) for a brand new syllabus, “Strategic Leadership in the Future Digital by CBS x AIS”. The course aims to educate students through the experiences of the experts in the field of management strategy, marketing, technology and innovation. Wealth of knowledge and experiences will be passed on to the younger generation in order to promote leadership skills and also to prepare graduates to do business in the digital age.
AIS Chief Executive Somchai Lertsutiwong said, “AIS has an ongoing mission of providing knowledge to Thais. We are doing this by creating educational opportunities throuh our AIS Academy platform. The platform’s improved features with up-do-date courses will enable learners to improve themselves in relation to the rapidly changing global and technological context. This is achieved through AIS’ resilience in terms of network and intelligent digital tech, and operates under the slogan, “Think in Advance”.
“In this occasion, AIS and Chula Business School has put together our Strategic Leadership in the Future Digital by CBS x AIS syllabus. This is focused on developing studnets critical thinking skills to make strategic decisions. The content covers the impact of digital on decision making and analysis which is data-driven for commercial advantage with a digital marketing strategy. Promoting innovation of operations as a digital entrepreneur and building networks for mutual growth also involves tech use cases and innovations driving corporate success. Experts from AIS in every field are sharing their experiences with undergrads and postgrads of Chulalongkorn Business School. This will promote leadership and prep the youngsters for digital challenges in the business future.” He added.
Prof Dr Wilert Phuriwat, Dean of Chulalongkorn Business School (CBS) said, “We have been looking at prioritizing current business trends as a topic of study, particularly as the world become increasingly digital. We must also promote students to have the necessary diverse knowledge and skillsets to flourish in the world of business. In this collaboration with AIS, we are looking at the potential of industry experts with great business experience and knowledge of digital technology. They will be mentoring both undergraduate and graduate students. Courses are also open to alumni and interested members of the public.
He added: “Meanwhile, being an educational institution qualified in business management and expertise in human development, the school has also provided highly qualified lecturers to exchange knowledge about digital marketing and digital engagement to the AIS experts. Our target is to become a Digital Social Enterprise School, in the practice of training quality personnel who will have a strong position doing business in the digital world, aligned with the school’s concept of Real Business in the School”.