Dr. Tutanon Sinthuprasith, Head of R&D at SCB X Public Company Limited (SET: SCB or SCBX), stated that the competitive landscape in AI has shifted as the era of striving to build the largest model has passed. The key challenge now is applying AI to deliver tangible business outcomes, coupled with responsibility.
Sustainable and genuine competitiveness no longer lies in possessing the best model. The essence now is having access to high-quality, unique data that competitors cannot imitate, along with the ‘strength’ of an ecosystem that connects various services together.
One of the missions of the SCBX research and development team is to decode these complex changes and transfer the acquired knowledge to Thai innovators and entrepreneurs. This enables them to turn these trends into actionable business strategies, leading to the creation of efficient and trusted AI solutions to unlock differentiated and sustainable growth in the AI-driven landscape.
The “SCBX AI Outlook Vol.2 2025” report, which compiles key global AI trends Thai organizations should understand, points out four major trends transforming the AI sector: the competition between open models and closed models, the advancement of AI intelligence, the creation of highly responsible AI, and training AI to profoundly understand the real world.
A crucial trend highlighted is the narrowing gap between open-source models and closed models, resulting in more diverse and accessible AI products. At the same time, even though models are shrinking in size, AI is emphasizing higher-quality reasoning, allowing AI to solve complex problems with fewer resources. This development opens up new dimensions, enabling AI to better meet businesses’ needs for in-depth analysis and prudent decision-making.
The report also underscores the importance of AI responsibility—requiring transparency, auditability, and consideration of societal impacts. Organizations that strike a balance between innovation and responsibility will earn trust and achieve long-term success.





