Mr. Wichan Wiriyaphusit, Chief Financial Officer of Sansiri Public Company Limited (SET: SIRI), stated that although the real estate industry is facing headwinds from credit criteria and household debt, the company has managed to maintain outstanding growth momentum.
Presales in the first quarter of 2026 reached THB 13.3 billion, accounting for 28% of the full-year target of THB 48 billion. This sales figure has already surpassed the set plan, reflecting consumer confidence in the brand and the quality of Sansiri’s projects amidst fierce price competition.
Simultaneously, Sansiri has also benefited from strong responses from both real demand and investor segments in newly launched projects such as Narasiri Victoire Krungthep Kreetha, LOVE Charoen Nakhon, and Narasiri Borommaratchachonnani. Participation in the 49th House and Condo Expo also exceeded targets, achieving sales of THB 2 billion in just four days.
In addition to this remarkable sales growth, the company holds a backlog valued at more than THB 24 billion, from which approximately 50%—or about THB 12 billion—is expected to be recognized as revenue within 2026, with the remainder being gradually realized in subsequent years.
“A closer analysis shows that condominiums have received excellent responses, while the premium landed property segment also performed well despite intense competition. SIRI continues to maintain its leadership in the luxury and super-luxury segments, especially with the Narasiri brand—for instance, Narasiri Victoire Krungthep Kreetha and Narasiri Borommaratchachonnani projects, which sold out their first phases during the presale period with combined sales of over THB 1.5 billion. This reflects the strong confidence in the brand and the enduring value of these properties as long-term assets,” Mr. Wichan noted.
He further stated that another key achievement stems from strategic locations, whether in Phuket, Chiang Mai, Khon Kaen, or in the Eastern Economic Corridor (EEC) market, such as Pattaya and Bang Saen. The highlight has been Phuket, where robust real demand and high-yield-seeking investors have driven strong growth.
“RHEA by Sansiri” has achieved more than 80% in ongoing sales. At the same time, the landed property project Saransiri Kohkaew Retreat has attracted investors, accounting for up to 90% of unit sales, who lease these homes to families of international school students. The Anasiri Paklok project has also drawn interest from foreigners, including those from China, Russia, and New Zealand.
Chiang Mai remains a top destination for the global digital nomad community, driving continued growth in property prices. The Anasiri Payap project has sold more than 90% of its units, while Setthasiri Ruamchok caters to expatriate families and investors in Chiang Mai’s emerging CBD.
Moreover, new brands such as the LOVE Charoen Nakhon project have achieved presale sales of over THB 1.5 billion. The refreshed Anasiri brand, positioned as a first home for the new generation, has driven solid sales across two new projects: Anasiri Rama 5–Sirindhorn and Anasiri Srinakarin–Phraeksa 2. The Setthasiri brand continues to perform strongly in key locations, including Don Mueang, Bang Na, Ratchaphruek, and Ramindra.
For the second quarter of 2026, SIRI plans to launch seven new projects with a combined value of THB 15.9 billion, which comprises three landed property projects and four condominium projects.
Each will be differentiated to address the needs of specific segments. The landed property projects include Setthasiri GREAT Wongwaen–Chatuchot, a new single-detached house design in the Watcharaphon–Ramindra area on plots starting from 100 square wah; Mabel Prachauthit 90, a new single-detached house brand starting at just THB 5 million; and Bugaan Voyy Krungthep Kreetha, part of the Sansiri Luxury Collection, which has already garnered strong attention despite not yet being launched.
For condominiums, the company will introduce flagship projects such as XT 10 Ekkamai, VIA 34, VAY Rama 9, and Dcondo Vite, to maintain its leadership across all segments and price levels. Additionally, ready-to-move-in condominiums slated for the second quarter of 2026 include VIA 61, The Base Cherngtalay, and The Base Srichan–Khonkaen.
“Amidst fluctuations in construction costs, SIRI has leveraged its expertise and speed-to-market strategy to secure fixed prices for key construction materials in advance, ensuring alignment with the new project launch plans. Despite external factors such as elevated global energy prices impacting transportation costs, we remain confident that our overall operating costs over the next four to six months will remain within controlled limits,” Mr. Wichan concluded.
